If you are a business owner, you have been trying to create content on Instagram for a long time and you do not know how to achieve a greater reach in your publications. Then you are in the perfect place, here at Cute Digital Media we will tell you how the Instagram algorithm works and how to use it to your advantage.
What are you waiting for? Keep reading and learn from A to Z everything you need to know to become the king of Instagram.
Let’s start by understanding what is the Instagram algorithm
Instagram can surely be one of your favorite applications, and of course, if it is like your best friend; he knows your tastes and hobbies, but have you ever wondered how does he know all that about you? Simple, this social network has the ability to analyze your content, your followers and what you prefer to see.
Basically, the algorithm is in charge of sorting and filtering the most important for each user. Therefore, when you enter the application, you immediately see the publications of your closest friends and then the accounts that you like. But wait, not only does it do that, it also handles your content, that’s why you need to know how it works and use it to your advantage.
Now is the time to find out how the Instagram algorithm works
If you want to be # 1 on Instagram, you must first know how it works, we already know that the algorithm sorts and filters the content. But … how do you do it? Well, thanks to the data it files on each user.
Imagine that when you upload a photo to your Instagram feed, the algorithm is immediately activated and begins to segment your followers into a small group of users with whom you interact the most. When that happens, your content will be the first thing they see when they open the app. After they have seen the publication, the group of people will expand even more and the publication will be shown to more followers, and if they also interact with you, your post will travel throughout the social network reaching other Instagram accounts and achieving so have a greater reach.
But this is not only achieved by uploading a photo or video, you must generate likes and comments, the more interaction you have, the algorithm will benefit you, so it is recommended that you upload entertaining and eye-catching content, you can also use hashtag and tag places to achieve reach more people.
The algorithm in Instagram stories and feed
The algorithm is in every corner of Instagram, but it acts differently depending on the tool, so we will tell you with some examples how it works in stories and feed:
● Keep in mind that the most recent publication will be the first to be seen in the Instagram stories and feed, so you should choose publication hours in which your users are most connected.
● Does your best friend always appear when you open Instagram? It is because you interact with him constantly, either by reacting or commenting on his photos or stories.
● Let’s say you’re a movie fan and Instagram already knows it, that’s why he will show you photos or videos that you like and that relate to this topic.
● If you don’t stop looking at someone’s profile and you go in frequently to look for it, your Instagram will save you the work and put it directly in the first place of your feed or stories.
The Instagram algorithm basically works the same in stories and feed, through interactions, reactions or more famous publications, so every time you are on Instagram, remember that the app has already organized this content especially for you.
Instagram Reels also comes into play
Instagram Reels in this case gives you the opportunity to see accounts that you do not follow, discover a little of the content of others and that they know you without many conditions. Basically it is the part of the algorithm that gives you the most reach and that everyone should take advantage of.
The algorithm usually shows you videos similar to those that you have already liked, saved or had a certain interaction. If you like a specific topic then Instagram Reels will please you and show you related content. But it is not only guided by your tastes, but also by the most popular, so, if a song is the boom in social networks, you will probably hear them watching a Reel. Ah! And remember, if you are popular on Instagram, you will always be the first to appear, there is no doubt about that.
And so how do I use the algorithm to my advantage?
The time has come to use magic to your advantage and at Cute Digital Media we want to give you a strategy that can probably help you become an expert with the Instagram algorithm.
1. Generate publication calendars for your content
If you are constant and organized, you will make the algorithm benefit you, so look for specific days and hours to upload your content. We recommend that these are the times when there is the highest traffic of users connected to the application.
That is why it is good that you review your Instagram statistics, identify what were your best days and the time when your publication had the greatest reach, so you will know the almost precise moment to publish content.
2. Get your followers interested in your posts
The Instagram algorithm rewards those publications that retain the public for a longer time, so it is important that you generate attention in your content. Create videos, texts and images that make your publication stand out and last longer to see it.
3. Encourage interaction with your audience
Create content for your followers to interact, the goal is for them to comment, react and share your photos or videos. To achieve this, it is essential to put your full attention on your content marketing strategy, generating valuable content that your audience likes, teaches them new things and makes them feel identified.
4. Reply to the comments
Make your followers feel special and have a little fun with you, so it is good that you respond to their comments, with this you will not only get closer to them, but they will want to continue doing so in future publications.
5. Use your stories to get closer to your audience
Instagram stories offer you tools so that your followers can comment, comment and react to the content, so make the most of them and upload creative images or videos, your followers are sure to love them!
6. Try different content
The contents are constantly changing and you can’t stay the same as always, that’s why try new things. Look for Instagram trends that are currently working and make the most of your brand’s valuable content.
Since you know all the tips to be an expert, use them to your advantage and grow your business thanks to the Instagram algorithm. And if you need extra help to achieve a greater reach, do not hesitate to contact us! In addition, we have other services such as web development, social media, or influencer marketing that may interest you. We are your digital marketing agency in Miami!
