Since the beginning of social networks, the use of hashtags has been a chaos and for sure not everyone knows what they are for, so we will help you with a super quick guide to use hashtags correctly.
One of the things that changed the digital age was the meaning of the # numeral, which was renamed the hashtag by common connotation, becoming the label used to either group or classify content according to its theme on social networks.
Quick guide to using hashtags
To understand the use of the hashtag we have to understand that a hashtag is not going to take care of the positioning of your content on social networks by itself, it must be accompanied by a good description and of course, good visual, textual or audiovisual content.
What does the hashtag do?
A hashtag in social networks can classify the content, so that your content joins similar content or the same topic. For example, what do you think you find on Instagram if you search for #Miami #MiamiBeach #Chocolate or #RecetasDeComida?
It is also possible to create communities with a hashtag, for example: the hashtag #MakeupArtist is used by makeup artists to group their content so that brands or followers can find them.
Create contests or interaction: You can also create hashtags for a specific contest such as # CuteDigital10K or for brand-specific content such as #CuteDigitalBlog to see the posts of the blog entries
Hashtags to gain likes or followers: These hashtags are not the most recommended because they are not likes of followers, but, of people who only want to increase a number and not real interaction, as well as followers with hashtags such as # Like4Like or #Followme.
Use hashtags according to the social network
For any social network, the most important thing is the content and the description that accompanies that hashtag, however, it is important to know some tips:
Hashtags on Instagram:
Avoid using too many hashtags in your publication, first because it detracts from the aesthetics of the post, and second is that the description acquires noise when accompanied by so many numerals and Instagram takes away your visualization when you use so many hashtags.
Recommendation: Use from 4 to 6 but try to make them within the text and not at the end agglomerated, remember that Instagram is a social network where the visual is what matters.
Hashtags on Facebook
The hashtags on Facebook do not have much relevance as in other social networks, however, it is important to take care that your publications carry the necessary ones since the Facebook algorithm takes into account the hashtags to suggest the content both in searches and in the timeline of users according to their interests.
Hashtags on Twitter
In this social network we recommend a good composition of the text and include the hashtag in the text itself without abusing it and that it is not something like
#Today #Les #I will talk #Of #Use #De #Los #Hashtags #En #Redes #Sociales #Lean #Mi #Blog.
And make it better as:
Do not miss a super guide to learn how to use hashtags in #SocialMedia. (And they put the link to the blog post).
Which hashtags should I use
The main thing is to locate yourself in the category of your brand and know that you must have a list of the most used hashtags according to your content and monitor the use of those hashtags taking into account their activity.
We recommend 2 incredible tools:
- Hashtagify: It allows you to search for hashtags and see a range of hashtag options that are related and that have a good audience and even activate alerts that will reach your email according to the activity of the hashtag you are looking for.
- Trendsmap: This page allows you to know the current hashtags on Twitter according to their location.
Despite having these two options, you can always go to the classic method: Go to Instagram to search and search for the hashtag you want to use, look at its activity and at the top Instagram will suggest hashtags that have also been used, searched and related to your own search.
6 Tips for using a hashtag:
1- Research the hashtags that are related to your content.
2- Do not exceed the number of hashtags.
3- Focus first on motivating the followers you already have to interact.
4- Do not use hashtags that incite likes4likes or Follow me and I follow you, hashtags related to violence, pornography or that violate morals or good customs since Instagram blocks those hashtags.
5- If your post doesn’t need hashtags, don’t use them.
6- Label the brands of the products or services in the publication if a brand that you use or ally appears.
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