TikTok is the social network of the moment and one of the most successful in recent times. Therefore, it becomes an opportunity for those who want to reach more users and those companies and brands that want to include it in their sales strategy. If you want to know how to boost your brand with TikTok, follow these tips and achieve organic content through creative and innovative videos.
From Cute Digital Media, we offer you some tips to take into account in the implementation of your digital marketing strategy in order to achieve the desired objective: to boost your brand.
1. Use trending hashtags
Take advantage of the advantages that hashtags offer you! Frequently used by users on any digital platform, they offer confidence and are useful for finding new videos. If you get to use the ones with the greatest reach, you will have a considerable number of guaranteed users, since the followers of this platform usually click on the discover magnifying glass, at the bottom of the screen, where they find new videos categorized by these hashtags.
For example, if you have a jewelry or clothing e-commerce, you should join the trend of # SanValentín, # DíaDelPadre, or #FelizNavidad and create exclusive offers for those who find your video through that hashtag, so you will have
more chances of being visible. Remember that you should not overload the number of hashtags to use, between 8 and 10 are enough, so that your brand has a good presence within this platform.
2. Use the best effects for your videos
If your videos should stand out for something, it’s because they use the wide range of effects that TikTok offers you. Although each one has a different style, it will depend on your creativity to give it an optimal use. You can also use a green screen effect that allows you to use an image from your gallery as the background for your video.
There is nothing easier than using the TikTok effects, you just have to touch the + symbol that is between the trends button and the inbox, and on the left side of the record button you will find the effects option. Select the desired effect and use the one you like the most.
3. Create fun and short content
On TikTok you don’t need to create super sophisticated videos, just fun and spontaneous content. Remember that this is a dynamic social network made up of a large percentage of a young audience.
As you are starting, we recommend creating videos of only 15 seconds or less, because at first users do not know you, so they will not spend a lot of time looking at you. Later, when you have multiple followers, jump into creating slightly longer videos, up to 60 seconds.
4. Don’t promote your brand directly
Although your interest is to publicize your brand, we recommend not doing it directly, because tiktokers do not like advertising. Be original and make them reach you indirectly and offering value to the user through the content you offer. Ideally, in just three clicks the user goes from watching fun content to being interested in your company.
5. Use influencers in your advertising campaign
Having the collaboration of influencers is one of the best digital marketing strategies to boost your brand and achieve the expected results.
As on Instagram, TikTok influencers collaborate with brands, although in the latter, the actions have a more creative and dynamic essence that forces the prescribers to create videos with spectacular transitions to show the products.
Taking advantage of the wide audience of TikTok influencers will be very important to expand your reach on this social network. Without a doubt, working with influencers can help you connect with your target audience, yes, you must choose the right one. To start looking, there are online tools that allow you to search TikTok bios, search for brand mentions, and more.
6. Use the resources of Tik Tok for businesses
To promote your brand, TikTok offers some resources that you should know:
- Creator Marketplace: the ideal place to meet the content creators who are successful on TikTok, and the influencers with whom you can collaborate. You will see an extensive list of tiktokers, so many that some will fit your brand perfectly.
- Business blog: you will undoubtedly love to follow the marketing strategies that are trends of the moment or the success stories of companies in Tiktok, they will help you to be active and create original and high quality content.
- Business Learning Center: this is the real ad manager. In TikTok you have to create a specific video for the ad you want to make, try to make yours original and captivate from the first time it is shown in public view.
Currently, having a digital presence on some social networks is not enough. If you have a brand, it is essential to be aware of current trends, adapt to new formats and surprise your customers and followers with new content. Put all the tips in this article into practice and include TikTok among your favorite networks. If you need our advice, contact us. From Cute Digital Media we will help you create the best content, we are the perfect alliance to take your brand to the top!
