With the development and easy access to the Internet through mobile devices, social networks have more and more users and socioeconomic profiles that promote e-commerce and new forms of business using sales models such as Social Selling. If you want to sell more, taking advantage of these platforms, discover how Social Selling has amplified sales in social networks around the world.
What is Social Selling?
Social Selling is a sales model widely used today that uses social networks with the aim of finding, contacting, attracting, falling in love, and identifying new customers; promote branding and capture the attention of the target audience by showing useful content, the philosophy and human values of the company, creation processes, new products or services, etc.
This sales model is used in digital marketing strategies, because most potential customers use social networks to find out. In short, it is the art of using social networks, and the tools they provide us, to foster relationships with customers.
Through this article, we invite you to discover the main advantages of using Social Selling and those networks that will help you implement your strategy.
Advantages of using a Social Selling strategy
1. Connect customers with the brand
If you want your business to stand out among so many existing businesses, you only have one way: to be yourself and show your client that you are different and there is authenticity in everything you do. A good way to achieve this is by defining your SWOT matrix, it is important that you know how to value your environment and define the negative and positive points that stand between your business and success. Highlight your strengths and opportunities, and come up with new strategies to deal with weaknesses and threats.
An excellent way to make a difference is by adopting Social Selling as an essential tool for working on social networks, since it enables potential customers to link directly with the company or company, through the messages issued on the networks. where the values of the brand are transmitted, followers are kept informed of news and news related to the business and direct feedback is established to resolve doubts, concerns, etc.
The interactions you make with followers, the content you share, and the doubts you answer, will help you connect more and better with your target audience.
2. Increase sales
If you want to apply Social Selling to sell more, you must always be in active mode. You have to talk to your client, let him know you and trust you. Think about the way you met your partner, your friends, your colleagues, your boss, your employees. The online world requires communication as real as offline. Social Selling, as a good sales channel, has the objective of increasing revenue, and therefore, thanks to its strategy, it succeeds!
3. Improve negotiation
It is not only about gaining access to contacts through Social Selling but also about establishing relationships and knowing strategically the appropriate moment to join the conversation, so that it can be presented as a solution to a current problem, address the constant need to do make your potential customer’s life easier instead of being another spam message that they will surely delete.
Social Selling will help you to optimize time and indirectly, it will reduce the expenses of the company or company. The negotiation time will be less, since allows interaction with several clients at the same time. Another reason to decide on his job!
You have learned through this article that Social Selling is the process of using social networks to find and interact with commercial prospects, thus achieving a sale. You may be wondering now, what are the best networks to sell?
Here we show you some tips that will help you understand what you should do to convert social media users into your customers. It will not be an easy task, but it will not be impossible either!
How to sell more with LinkedIn?
Those who have had a recent link with LinkedIn, know that it is no longer just for companies and yes, much more for businesses in general. So, it is time for you to have an active profile in this social network where you can find strategic partners, clients or any profile that is willing to talk about business.
How to sell more with Twitter?
Twitter complements the digital actions that you prioritize on LinkedIn, although it has the disadvantage that not everyone uses this social network. That implies that the person you are looking for may not be there. Its serious and open nature allows the users that make up its membership to express their opinion on various topics in a more sincere way, which favors you, since it helps you to know your client better.
How to sell more with Instagram?
Instagram is a social network for branding. Because it has a more informal use, focused on leisure, we tend to find the most human part of brands and organizations. Dare to show the day to day of your company, events, history, employee birthdays, values or, in general, your character and identity as a company.
How to sell more with Facebook?
Facebook is the star social network for marketing strategies aimed at the end consumer. The main thing is to create a personalized fanpage, with quality images and according to the sector of the company. This will help you create a stronger personal brand. Undoubtedly, in this social network you can also share valuable content, in addition, capture the attention of the audience with raffles, contests and other similar actions.
If you want to do Social Selling to sell more with Facebook, we recommend that you have as friends the people with whom you are interested in doing business. It is convenient that in addition to the institutional page you use your personal profile, and the profiles of your employees to share information from the blog and the Fanpage. Consider the fact that personal profiles can lead to warmer, more trustworthy relationships. In addition, it is essential that you join all the groups linked to your sector to be able to consolidate your specialty and that your clients make you visible.
Social networks play a very important role when it comes to maximizing the sales of any business. If now that you know all the benefits they offer, you want to use them fully, create your digital strategy with a specialized marketing team. Cute Digital Media offers you one of the most advantageous options. Contact us!
