Learn about the importance of Twitter for businesses in Miami

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Do you want to get your potential customers in Miami to interact, know, promote and constantly talk about your brand? Twitter is one of the best options to take advantage of digital trends and become the center of attention. This social network is perfect to get closer to your audience, join conversations related to your brand and, above all, to know what users are looking for from you and the market.

That’s why, in Cute Digital Media we decided to prepare a list with all its benefits so you can better understand the importance of Twitter for businesses and don’t leave it out of your social media strategy.

1.      Helps you promote your brand

As we had already said, Twitter is the social network in which content spreads faster, and users definitely love it for showing all the information they need in real time, so much so that, without exaggeration, in a single blink of an eye the time line changes completely and there are always new things to see. That’s why we assure you that it’s the perfect network for your brand to blend in among the tweets and always be present while users are browsing.

But… How can I promote my brand on Twitter? Simple, this social network basically works through keywords, that is, every time a user searches for a specific topic, the algorithm will show the tweets and profiles that have these Keywords. So it is important that you study the words that are trending and use them in your content, this way you

can make your business is promoted throughout the social network and you can have a greater reach of potential customers. All without paying a single penny.

Do you like it? Then don’t hesitate for a second to include Twitter in your business’ digital strategy.

2.      You can learn more about the new trends and use them to your advantage

That’s right, Twitter is so powerful that it tells you what users prefer, what they are talking about and also gives you a guide on how you can captivate them. Just identify what your potential customers are looking for on this social network, join the trends and make sure you are always present in the conversations with striking, fun and, above all, shareable content.

Remember that this is not about tiring users with your products and services 24 hours a day, it’s about selling smart by giving the audience what they want.

And we’ll tell you a secret, most of the time if a trend works on Twitter, it will go viral on the rest of the social networks, so take advantage of this tool to do your market research and create content that really catches the attention of your target.

3.      It has the tools to help you know what your competition is doing

If you are one of those who know that a good benchmark makes the difference and you want to be aware of what your competition is doing in order to set new strategies, this is the perfect application to achieve it.

Twitter has an option called “lists” in which you can generate lists of people or brands in order to be informed of each of their movements and interactions, this way you will know what marketing strategies are working and what are the trends they use the most.

4.      It is the perfect channel to increase the recognition of your business

Although it may not seem like it, captivate the public and have recognition through this social network is very easy, because users are constantly creating tweets, retweeting and choosing their favorite content, you just have to know what they are talking about to create publications around these trends and encourage them to interact, so your brand will always be present and will be a reference point of what they like.

Also, as we said before, if your content goes viral on Twitter, it will surely be promoted on the other social networks by users, giving your business a place in all social media with organic and free advertising.

Sounds pretty good, doesn’t it? So, just keep an eye on the trends that are going viral on Twitter and use them to your advantage.

5.      Increase your engagement

Twitter was created mainly to communicate with the public, so take advantage of this application and create a link with users who follow you, reply to tweets or opinions they have made about your business, no matter if they are good or bad, this will show that you really care about the welfare of your customers and they will see you as a reliable brand.

To achieve this successfully and not die trying, we recommend that you establish your own and original tone of communication, we assure you that users do not want you to copy and paste predetermined answers! They want the person behind the brand to talk to them face to face, this way you can create a communication with your customers and they will feel heard.

6.      And to top it all off… You’ll be able to drive traffic to your website!

If you’re already in love with Twitter, you’re going to love this! The application also allows you to direct your users to your website in an easy and practical way. You can even camouflage the link to your website among the tweets you create so that you can implicitly and creatively drive more and more traffic to your website.

You can also attract web traffic by tweeting about blogs or articles you’ve written, so you’ll not only generate interactions, but you’ll also offer valuable content.

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Tips you should follow to grow on Twitter

You already know why it’s important to have your business on Twitter, now it’s time to get down to work and start using these tools that will help your business grow on this social network.

  • Use hashtags: Hashtags are like those key and magic words that we all want, if you use them in the right way in your tweets you will make users find you easier and faster. And don’t forget, if this hashtag goes viral you will be among the most famous tweets on the social network.
  • Use gifs and videos: If you use gifs or entertaining videos in your tweets you will create a more relaxed tone of communication, making users trust your brand and communicate with you in the same way, generating a good relationship between business and potential customer.
  • Participate in twitter chats or threads: Surely you’ve seen on Twitter those interesting public chats or tweet threads in which they tell different stories or experiences. Be sure to participate in them and use them to your advantage. For example, if you find two users talking about your products you can intervene and get the attention of the public with funny actions.
  • Promote yourself on Twitter: On Twitter you can also reach the users you are interested in quickly and safely through ads or in other words, the so-called paid advertising, which makes your content appear on the timeline of your target audience. You can even segment it as much as you want to make your investment worthwhile.
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Woman blowing a kiss to a Twitter icon

So don’t leave Twitter in oblivion and start making the most of this social network to have a digital strategy in which you will see results in a short time, so if you need help, let us take care of that and even your social media. Don’t wait any longer and contact us. We are the best digital agency in Miami and we want your brand to grow!

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