Today social networks have become a window for businesses of all kinds to make themselves known to the rest of the world, regardless of their place of origin. Hence, more and more companies are finding in influencers the opportunity to bring their product or service to a large number of followers and somehow convert them into consumers.
That’s why, at Cute Digital Media we want you to find all the reasons to give a twist to your brand, using this strategy that can help you grow and improve your sales. Stay and learn all about why you should hire an influencer for your brand.
How does influencer marketing work?
It might seem that big brands do not require this push to be on everyone’s lips, since they are known around the world. However, in reality a large number of brands, if not all of them, have a character that has become their representation in social media.
An influencer marketing campaign can increase the credibility of your current and potential customers, visibility in front of your target audience, and benefit you in the loyalty and engagement of your community by generating a sense of commitment. An influencer is a person who has authority and relevance and is therefore able to persuade and change the behavior and decisions of the audience.
For a content creator on social networks to achieve the title of “influencer”, he must have a minimum number of followers, which can lead him to obtain different denominations. These are divided as follows:
- Nanoinfluencers – 1,000 to 10,000 followers.
- Microinfluencers – 10,000 to 100,000 followers.
- Macroinfluencers – 100,000 to 1,000,000,000 followers.
- Megainfluencers – 1,000,000 to more followers.
This has caused thousands of brands and companies of all kinds to opt for different influencer marketing strategies and thus bring their brand to be seen by millions of followers around the world.
Benefits of influencer marketing
Collaborating with these internet figures has several benefits for our brands, among them we mention the most important ones:
- Your brand will be known in large communities of followers or small niche markets.
- It will increase the authenticity of the brand, thanks to the influencers’ power of prescription.
- It will improve users’ experience with the product and knowledge about its features.
- It will enhance product recommendations and consumer feedback loops.
- You will be able to locate new product marketing channels.
- It will encourage loyalty from influential customers.
- It will increase the engagement of your social media content.
- It will drive more traffic to your brand’s website and increase the number of conversions, as well as getting more leads or email subscribers by sending newsletters.
- It will empower user-generated content.
- It will spread and increase the effectiveness of online promotions.
- It will help you to understand the opinions, interests and desires of your customers.
How to make an influencer marketing strategy?
If you want to launch an influencer marketing campaign, it is important that you follow or keep in mind the following steps:
1# Identify the influencers that are most relevant to your product or service.
It is important that you identify which influencer best fits your brand and your company’s values, as the influencer will be in charge of transmitting them to the public. An influencer who does not share our vision, mission and values, will not be able to convey the right message to the audience.
2# What kind of collaboration do you want to establish
There are different ways to contact influencers, for example, we can do it by contacting them directly or through the agency through which they work. However, before contacting, we must be clear about the actions we want the influencer to perform and how we want them to do it. Therefore, it is important to be clear about the strategy we are going to follow, so that when we contact the influencer we can explain what we want, how we want it and what requirements must be met.
3# Define KPIs
It is important to define these KPI’s (Performance Indicators of a process) in order to be able to correctly track the results of the actions carried out. To do this, we recommend:
- Use Google Analytics to measure the number of clicks on the URL.
- Measure the reach and impact of the hashtag that has been used for the campaign, as well as measure the number of times it has been shared, the comments, the mentions obtained.
- Number of conversions, i.e. purchases and registrations.
- Number of authoritative links, such as those appearing in the media.
How to find the right influencer?
Even though an influencer may have a large following, this doesn’t mean that just anyone will work for your brand. As we mentioned before, it’s important that the influencer has the same values as your business, in order to get the expected results.
That’s why, before contacting a potential influencer for your campaign, it’s important that you consider these 10 Keys to working with influencers, so you can find the right one for you.
Situations in which you can use an influencer for your brand
It is relevant that you keep in mind that not all the time you will need an influencer for your brand, in addition to the great cost it would imply for you. So you can be encouraged to use this strategy in the following situations:
- For the launch of a product or service. It will give that boost that the brand needs, being the main leg of the strategy to make it all known.
- When launching a new brand, do you want your brand to have a fresh and different image? A good influencer can help you achieve it.
- To promote a certain action. It will help you give a little boost to any campaign you are thinking of implementing.
- At events. They are perfect to publicize an event and be part of it.
Finally, remember the three most important points in influencer campaigns: generate conversation, create original content and get engagement with the community. It’s a big job that could go hand in hand with a digital agency that helps you leverage your influencer contact and knows how to manage each campaign. Cute Digital Media has extensive knowledge with
renowned entertainment personalities to help your brand move forward, here you will find the biggest influencer platform in Miami! Contact us and make your dream come true!
