Having an influencer within the digital strategies has become indispensable for brands, so if you own a business in Miami and want to start working with an influencer marketing strategy we recommend you to go for paper and pencil, and take note of these 10 tips that we at Cute Digital Media prepared for you. Don’t skip any of them!
1. To begin with, which influencers do you want to work with?
First you must decide what kind of influencers you want to work with, it’s not just about choosing one that is famous and has thousands of followers, you must begin to select and look at what is the right profile for your brand, so we recommend that you review the publications they make, analyze their personality and what they like to do, this way you will identify if they have a connection with your business and can get to work.
Let us explain it to you with an example! If your business sells sportswear, the ideal is to find an influencer who loves sports and healthy living, why? Basically because when they promote your brand they will look natural and their followers will probably be your target audience.
2. Keep in mind that the work of influencers is important and should be paid for
The typical phrase “you promote me and I’ll pay you with some of our products” is already sent to collect, and if you really want to do business with an influencer, it is important to value their work and generate a payment agreement, this will make your brand look serious, reliable and prefer to work with you.
3. Influencers hate “anonymous” brands
The secrets and expectations of campaigns use them only to generate interest in the public because, if you hide content or information about your brand or campaign strategy to your influencers, you will cause them to feel lost and do not understand what they should promote, so it is good that you provide them with the data they need and answer any of their questions.
Don’t forget that they are working with you, so they have the right to know what your brand is looking for and how you want to sell your products or services, this way they will be able to generate attractive and clear content for your business.
4. Let your influencers be authentic, don’t limit them!
Each influencer has a unique personality, some are funny, others are tender and others even create a character that represents them, so let them be themselves, this way you will make the advertising content look natural, attractive and entertaining.
If you do the opposite and limit them, you run the risk of making your posts look forced and untrustworthy, which will only decrease engagement and make you look like a distant brand!
Therefore, focus on highlighting in a unique and fun way each of their personalities in the strategies planned to promote and sell your brand.
5. Inform influencers about your products or services
Imagine you’re on Instagram and you see your favorite influencer promoting a brand of all-natural beauty products, she says they are creams that eliminate wrinkles and skin blemishes and also come with unique fragrances that last all day. But that’s not all, she also demonstrates how to use them, while talking about their ingredients.
We’re sure that the first thing you’ll think is that this influencer is very clear about what they’re offering and knows the product inside out. The result? Not only will it bring you closer to the brand, but it will also give you the confidence you need to decide whether to make a purchase or not.
That’s why making sure your brand’s influencers are 100% informed about what you offer and its benefits is vital to a successful influencer marketing campaign.
6. Your brand influencers can bring you closer to other influencers
If you conquer the heart of an influencer you can also conquer their circle of friends, and it is no secret that celebrities on social networks know each other, so take advantage of this opportunity and generate a collaborative content between several influencers, with which you can achieve the attention of thousands and thousands of users.
7. Beware of fake influencers
Just because a person on Instagram has thousands of followers doesn’t mean they’re a real influencer, so watch out for those fake influencers. But how do you spot imposters? Simple, first make a study of their publications, analyze their engagement, and if you see that their content does not have as many likes compared to the number of their followers, and also exaggerates in the use of hashtags to achieve reach, this is a clear sign that it is a fake influencer.
But if you want to detect those fake accounts faster, luckily there are tools that will help you identify if they are true or not. For example, SocialBlade is an application that detects fraud on networks, quickly identifies which influencers are valuable and which are fake.
8. Be very clear from the beginning
It is good that you are very clear with your influencers, this way they will not have problems or confusion when creating publications of your brand, so take the time to talk to them and specify some terms, such as the days of publications, what they will say in the content, what tags they will use, etc.. This way they will be clear about what they should do and under what conditions.
9. Make a contract
Not to exaggerate, but it’s good to have a signed contract that includes the determined terms, since this way the conditions will be fulfilled by both parties, making influencers see your brand more seriously and you feel confident that the planned content will be fulfilled.
10. You must be aware of its content and guarantee the quality you expect
Become the #1 fan of your influencers, review each of their publications, so you will be aware if the terms signed in the contract are met, if they do not make mistakes in publications, publish the right days or if they use the right tags.
One tip too many!
Don’t say goodbye to an influencer, because there will always be new advertising campaigns, new Social Media ideas and new content. If the influencer and your business made a “match” and also fulfilled the agreement, what better way to thank them than by making them an ambassador for your brand.
And it’s no secret that one of the best influencer marketing trends that businesses can implement is to have brand ambassadors, so if you want to know a little more about this, this article of our blog will be useful! In which you will learn more about this topic and the new influencer marketing trends, be sure to check it out!
Now that you’ve taken note of each of these tips, you’re ready to prepare your next influencers campaign! Remember that at Cute Digital Media we have the largest Latin influencer platform in Miami, contact us for a free consultation! And start promoting your brand with the best.
