How to make videos to sell: discover the keys to achieve it

How to make videos to sell: discover the keys to achieve it

Attracting customers through eye-catching and creative videos is an excellent digital strategy that brands are currently using, and if you own a business you can’t be left behind, that’s why it’s time to say lights, camera and action, and start creating the best content to get the attention of those potential customers.

If you want to know how to make a sales video, keep reading, here in Cute Digital Media we will tell you the keys to create the best videos for your business, don’t miss any of them!

First, you must know your target, your audience and the type of video you want to make

It’s time to start creating an engaging and unique video for your business. But… Do you already know what the goal of your videos is? It’s probably to attract customers, and do you know what audience you want to attract? That’s why you should take your time and think about what you want to achieve, what your buyer persona is and what kind of content you’re going to create, so your videos will be organized and attractive.

And if you still don’t know what kind of videos you want to make, we’ll give you some options that can help you depending on your goal.

  • Explanatory or tutorial video: These are videos that explain in a clear and simple way the objective of the product or service of your business.
  • Corporate videos: These are the perfect videos to strengthen the image of your business or show the values of your brand.
  • Testimonial videos: If there is a person talking about their experience with a product or service, this will create more credibility in users, so if you want them to trust your business this is the best option.
  • Advertising videos: These videos have a single objective, to sell the product or service in a simple and quick way, staying in the minds of users through promotions or new releases.

Think of creative ideas for your video

Every day users are exposed to hundreds of videos on social networks, so you must make a difference by creating unique and eye-catching content that represents your business. To achieve this you just have to think very well in a creative and attractive idea, which manages to stay in the minds of the public, reach a good position and attract potential customers. And if you feel that the ideas are not flowing, just go to social networks to get references and adapt them to your brand.

Still need a hand creating that video to sell a product? Contact us, we are video marketing experts! Here we have the tools to help you create that commercial video you’ve always dreamed of.

Identify what your users like the most

Nowadays the public prefers to see attractive, fast and good quality content, so it is important that you generate short, fun and entertaining videos that make users look longer at your publications. In this case we recommend that you include text, images, music and sounds, as this way you can attract the attention of the public.

And most importantly, learn to read the tastes of your target audience. Maybe they will interact more with some formats, with videos that don’t have text or maybe with those that have music. It all depends on what they want to consume on your social networks!

How to make videos to sell: discover the keys to achieve it

Storytelling is the key to making a sales video

Using storytelling is one of the best strategies to attract audiences to your business, as you can create funny, touching or entertaining stories in your content, this way your videos can be different, creative and attractive to users. Ah! And we recommend that you include influencers or actors, as this way you will draw much more attention, you will attract potential customers and your business will have credibility.

You can’t forget the call to action!

It’s time to demonstrate the purpose of your video, at the end you should always invite customers to perform some action, maybe you want them to buy your product, just visit your website or interact in your social networks, in any of the cases it is important that you do not forget to use the call to action. We recommend you to use a button or a text in the same video, in which you invite users to do what you want.

And finally, where do you want to publish your videos?

Remember to think very well where you want to publish your videos to attract customers, the best option is to take advantage of the magic of social media for your business, as you can have a greater reach thanks to tools like Reels or stories, and in the end you achieve the goal: End up taking users to platforms like YouTube to consume more content and consider you when making a purchase or acquiring a service. So take advantage of all these applications to publish valuable content about your business.

How to make videos to sell: discover the keys to achieve it

And remember to take into account the format of your video when uploading it, as it is very different to post content for a story on Instagram than a video on YouTube, if you don’t keep this in mind, your videos may look low quality and cut off.

Now that you know the keys to making videos that sell and attract customers, it’s time to put everything you’ve learned into practice! But if you need professional help, don’t hesitate to contact us. At Cute Digital Media we have a team of creatives, videographers and editors that will help you create the best commercial video. Don’t wait any longer, and boost your business with the best in Miami.

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