If you have chosen Instagram to grow your business and make your company known, you will surely want to know about the functionality of the Reels, short videos of 60 seconds maximum, in which you can show much of the content of your brand. If you don’t know what they are or how to use them, don’t worry, from Cute Digital Media we will tell you everything you need to know, as well as the keys to get the most out of them.
Keys to get the most out of Instagram Reels and grow your business
Social media has facilitated the relationship between customers and businesses. As these relationships have grown, competitive tools like Instagram Reels have emerged, offering a new way to create valuable content for your users.
But what does Reel mean? The word Reel means reel, and in the audiovisual world it is known as a short and concise piece of video. Reels are short videos of 60 seconds maximum that can be edited, increasing or decreasing the speed, cutting the video clips and adding music.
One of the biggest advantages of these videos is that they are not only shown on your Instagram profile, but they can also gain popularity in the Explore section, where people who have a great affinity with your type of business will appear.
If you include to your Instagram profile this communicative element that helps you to get advantages, you will get an added value superior to your competition, as well as the empathy of your audiences. Follow Cute Digital Media‘s advice and get the best results.
1. Organize your ideas and content
The first thing you should do is to organize the content. It is very important to have a definition of what you want to show through these videos, only then you will achieve your goals.
The Reels must follow a content strategy that surely you already have defined, if not, contact us to offer advice and a better perspective on how to decide on the communication line that you will follow to convey what you want.
2. Have the right resources available
It’s important that you have the right physical resources to make the videos, although nowadays you can record high quality videos with a mobile device. Luckily, you won’t have to invest too much!
3. Consider your target audience
Like TikTok, this tool is designed for younger users. The so-called Z generation, between 16 and 24 years old, since it is the one that most uses this type of publications that are called “fast content”: short and fast content that is consumed in large quantities.
4. Be creative in scripting
Once you have decided on the content, we advise you to make a script for each Reel you are going to record. It is better to start recording with your ideas in mind, even if
you give free rein to your imagination. Creativity could generate the success and exclusivity of your reels.
5. Shoot and edit with attention to detail
Once you have planned the content, all you have to do is record and edit. How to do it? Take note!
Once you are inside the application you must click on the camera icon on the top left, the same one you use to make stories. Then, at the bottom you will see that there are several options, including Reels. Select this menu to start editing your videos.
The next step is to record what you have in the script and apply all the resources that this functionality allows you. From top to bottom you must:
- Select how long you want your video to be (15 to 60 seconds). Before deciding, remember that shorter videos get more views, although it will also depend on the amount of content to be covered.
- Repertoire of songs that you can use for your videos. Think about your target audience and their tastes before deciding on one topic or another.
- The speed at which you want the video to run.
- Hundreds of filters you can apply.
- The timer for the duration of the video, which will have a maximum of 60 seconds.
Another option is to upload from your gallery the clips you are going to use in the video, cut them and edit them as you wish.
6. Publish original reels, don’t reuse content
Once you have the video, click on the white arrow next to the record icon to publish it. It will then show you the entire video again for review and if you’re happy with it, you can hit the white arrow again to share. Luckily, if you want to change anything in the video you can go back and edit it.
Make sure that the content for Reels, is exclusive for Instagram, do not use it for other social networks. The same we advise you if you plan to edit a TikTok video, as
it loses quality and adds the watermark of that platform. Even if you spend more time, resources and ideas and the goal is the same, create content for all networks separately you will see how each network will bring you benefits.
7. Use hashtags and share
When you’re about to share, you need to be clear about your target audience and choose the right hashtags. The Reels, in addition to being in your Feed, will be circulating in the Explore section of Instagram. If your company is in fashion, you should use hashtags that place your video in the main searches of users who are very interested in your sector.
Instagram gives you two options: share it in Stories (it will last 24 hours) or in Reels (it will always be available in your Reels video section). If you choose Reels, you can change the cover image, add hashtags or tag other users – take advantage of every opportunity!
Oh, here’s a tip. Before you post your Reels, enable sharing in the news feed, so it will also appear as an Instagram post in your feed.
Once you publish it, your profile or account will show the Reels tab, where all the videos in this format will appear. That’s it! Your followers can now enjoy your content. Easy, isn’t it?
Reels will give your business a number of benefits that you’ll want to enjoy. If you have followed the article carefully, you will know how to use this tool and take advantage of all the benefits it offers. Doing it with the help of professionals will save you time and optimize your results.
If you require our services, don’t hesitate to contact us. Together with Cute Digital Media you can achieve each of your goals: increase your engagement, add followers, get more reach, find new potential customers and achieve the positioning of your brand.
