Video has become the star format of social media. So much so that it has even made other social networks focused on photography modify their functions to turn audiovisual content into their protagonist. One of the clearest examples of this is Instagram.
The company has been gradually betting more and more on video as the main format. Thus, videos of up to 60 seconds that could be uploaded to the main feed, stories with a maximum duration of 15 seconds or IGTV videos were consolidating what its creators would later recognize: Instagram is no longer a photographic network, but a video network.
For this reason video strategies are increasingly present in content marketing. And although it may seem that this format is only suitable for large companies, video marketing is effective for all types of businesses and does not require a large investment. Still do not believe us? Take advantage of our offer and make the video commercial you always dreamed of from $250.
And now, do you want to catch up with this latest Instagram update? Here we tell you all the details!
Bet on video
Well, with the arrival of TIkTok and its overwhelming success, this commitment to video has accelerated even more. So, after a launch that probably never achieved the success they expected within the company itself, IGTV is now called Instagram TV.
Along with the name change also comes another important new feature that is the possibility of seeing in the main Instagram feed videos up to 60 minutes long. Thus, the limits that existed until now are eliminated and from the main app of the platform you will be able to see all the content that users publish on the network.
What will happen with this new update?
With this new update, Instagram will unify the video formats in a new section called “Instagram Video”, this functionality will be accessible from a special tab in the user’s profile.
Users will still be able to upload their content in the same way, from the camera roll by clicking on the ‘plus’ (+) sign in the top right corner of the home page and selecting ‘Publish’.
Not everything will change!
It is important to note that this grouping will not include ‘Reels’, the short video format with which Instagram has sought to compete with TikTok. This section will continue with its own space within the application. The social network said that with these changes they are looking for users to have a more optimized video experience. In addition, it said they are introducing new tools for cropping, filters, tagging people and location to make content creation easier.
Interesting isn’t it? Stay tuned to our blog to keep up to date with news and updates in the world of digital marketing, and don’t hesitate to contact us for support with your business’ social networks, at Cute Digital Media we generate the best results for your social media!
