Common mistakes that affect SEO

Common mistakes that affect SEO

If you own a business in Miami, you have already created an SEO strategy to position your website in Google, but you still don’t see the results you expect, you should read this!

In Cute Digital Media we tell you what are the most common mistakes you may be making and we’ll tell you how to fix them, so you can’t miss this article. Let’s start!

Have a website with little valuable content

Omitting or reducing valuable content on your website is one of the most common mistakes made. And you may be wondering why is it a mistake if sometimes less is more and navigation can be more comfortable? Yes, it’s true, but for Google it’s not like that, and here what we want is that the search engine loves us to place us in the first places.

And it’s not that Google is capricious; it’s that it has a robot that is basically dedicated to finding valuable content on the web, so if a user searches for something related to your business in Miami and the search engine notices that your website doesn’t offer enough information, it will send the user to another page and it will put you at the bottom of the search results. So, don’t avoid valuable content on your site, it can never be too much!

Common mistakes that affect SEO

Use very heavy filler content

As we said above, it is not good to omit, but neither should we exaggerate in the content, so you should be strategic and put the most valuable, but also the most functional on your website.

To achieve this, identify what users interested in your product or service are looking for versus what your business offers, so you will be more precise in the content you offer, without crossing the line.

You can also use short and concrete texts to talk about your brand’s valuable content. This way you will make your audience have accurate information and it will be pleasant to navigate through your page.

And don’t just use text, it’s good to include multimedia content that complements your brand information. But you must be very careful with the formats because, if they become too heavy or incompatible, you will make your website very slow, so it is good that you use images and videos png, jpg and mp4. And most importantly, don’t fill your page with content that doesn’t offer anything, make sure it’s always of value!

Don’t remove tags from your website

Tags, in a nutshell, are those HTML codes that indicate instructions about the web page and also describe the content of it. So it can be a big mistake to remove them from your website as San Google searches you through them, here we tell you which ones are the most important:

  • The title: Maybe you’ve seen it with the code “<< titles>>”, this tag tells Google what is the main title of your URL, without it, the search engine robot can’t find you easily.
  • H1: You may be wondering what is H1? Well, first you should know that within your website there may be many tags named as H2, H3, H4, etc. which are an entry to your website, these can be identified in a subtitle or a secondary topic of your content. But the one that has the most value is H1 as this tag identifies the main topic of your web page.

Now that you know how important tags are in your website, it’s time to use them in your content, and don’t forget, you must use keywords in all the HTML you use, which will also help you to occupy the first places.

Common mistakes that affect SEO

The existence of two identical websites

Duplicate web pages don’t like Google’s algorithm at all, that’s why you should check if there is a website similar to yours in URL and content, and if so, maybe that’s the reason why you are in the last places.

And how do you know if that’s happening to you? We recommend using the Google Search Console tool, which will help you to know what problems or errors there are on the website, if you have duplicate content, long tags or broken links. And if you don’t want to fall into duplicate pages, the best option is to get a domain for your website, that is, an exact, unique and unrepeatable URL where users can find your content directly.

Are you using keywords properly?

Maybe you’re already implementing keywords on your website, but are you doing it the right way? It’s fine to use them throughout your website as it makes it easier for Google to find you. But… Hey! You shouldn’t overdo it by putting the same word everywhere because if you do the algorithm won’t benefit you, that’s why it’s good to look for main words, secondary words or synonyms of the keywords.

And if you are still not sure if your website repeats keywords, there are tools that will help you, such as Yoast or Keyword Density Checker which make a thorough study of your website and will tell you if this is the mistake you are making or not.

Common mistakes that affect SEO

Neglecting internal links

If you want to optimize your SEO strategy, it’s time to use internal links, which basically serve to redirect your users to other sections of your website. You are probably already implementing it and this is a point in your favor, since this way users will be browsing more on your website and Google will like it so much that it will put you in the first places.

You should also be very careful, because if you use internal links that are broken or do not provide adequate information to users, you can fall into the most forgotten places in Google. But, don’t worry, use tools like Google Search Console, which will help you detect those broken links that are on your website.

Now a couple of tips to avoid errors that affect your SEO positioning

  • If you are not promoting your website through Social Media, don’t wait any longer, get to work and take advantage of all the applications.
  • It’s time to check your website statistics, so you will know a more detailed diagnosis of your site.
  • When you put a URL do not use underscores, these are forbidden, we recommend you to use hyphens as they are easier to read.
  • You may wonder what is the perfect amount of content for your website, it is recommended that you use content no shorter than 400 words, we will tell you a secret that the sites with the best positioning have more than 1000 words so make the most of the content, but remember not to overdo it.
  • Don’t forget! To optimize your images do not use very heavy content, before uploading it to your page check if it is appropriate.

Putting these tips into practice will help your business’ SEO improve every day. And if you are looking for a digital marketing agency in Miami to help you with your SEO strategy, you are in the right place! At Cute Digital Media we have a professional team that will make your website innovative, creative and optimal for all users, and the best part! We offer you a FREE initial consultation.

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