Creating a website or doing a website redesign of your business is an important decision that often generates doubts and confusion. If you are thinking of relaunching your website, these are perhaps some of the questions you will be asking yourself:
Should you redesign your website? Is it time to give it a facelift or can you wait? Do you need to create a completely new look for it or is just a couple of actions enough?
75% of the credibility of your website comes from the design, so if you are not achieving the results you expect, you should think about starting a web redesign process. And to do so you must consider some key points.
In this guide, you have the 7 questions you should ask yourself before making the decision to redesign your business website.
- Do an analysis of what works for you and what doesn’t
It seems simple, but this is a question that is often overlooked when redesigning a website. And yet it is a key component for the initial planning and for the process of changing your website.
Many brands simply decide that the appearance of their page is somewhat outdated after a few years and consider that changing the web design may be the solution. But is it just about making the web more beautiful? Clearly not.
For best results, it is important to dig a few levels deeper than just the design itself. Only then can you ensure that you get significant results. And to get the maximum value of your investment in this redesign project. After all, you probably won’t make this change often, so it’s important to start the process from this first step.
When considering the goals for your website redesign, you must decide what aspects and features to change. It can be useful to start with questions oriented to the analysis of what you have on your website.
- What is wrong with your website the most?
- What are the particular problems that you are trying to solve with this process of change?
- What works and what does not work? Which pages are not visited or which CTA is never clicked, etc.
- How have needs changed since you last updated your website?
- What are the specific results you want to achieve with this redesign, and how can you measure them?
Make the answers to these questions help guide the goals and requirements of your project. The design of your website directly affects your marketing performance, so it is essential to use this analysis to make the right decisions. This analysis should be your starting point for change.
2.Is your website outdated or is the design poor?
Oscar Wilde said: “There is only one first time to make a good first impression.”
This is the case both in personal life and in the business world, so your website, in addition to offering good solutions and content, must enter through the eyes.
Now, look at your website and think: does your website work as a customer attraction and conversion tool, or is it just the opposite?
Remember that good web development and a design that invites you to continue on the page are aspects that users value when deciding whether to stay on your page or go to your competition.
3.Do you need to change platforms?
Wix, GoDaddy, or Blogger are fine for a starter or for a hobbyist blogger. But they are not suitable solutions for a business.
Whether you plan to do a web redesign or if you are going to create your own for the first time, choose WordPress. Today, working with WordPress is the best choice for small and medium-sized companies, since as a content editor it is free if you host it on your server.
4.Does the content need to be refreshed?
In digital marketing, “less is more.”
This means that your content must be easily scannable by users and include images and graphic resources to lighten the reading, as well as titles, subtitles, bullets, etc.
Also, each page should have a specific goal and call to action.
Remember that on the internet we do not read, we scan. Therefore, the text must be visually attractive to readers.
If your website is old enough, a redesign may be the solution to present the information in a more orderly, attractive and appealing way for your users.
5.Is your website safe?
If it is not, you are risking a lot. More than 40,000 websites are attacked every day, and 86% of websites have at least one security breach.
If you do not have a system in charge of backing up, protecting and scanning for malware, you are not only exposing your security, but also that of your users.
As basic measures, we recommend:
- Periodically update plugins and themes that you use.
- Install the SSL certificate so that the navigation is HTTPS.
- Install a web security plugin.
- Does it represent your brand?
Take a look and see what your website says about your business. Does it represent the quality of the services and products you offer?
Over time, businesses evolve, grow, and improve. So if your experience is now greater and you have started to sell premium services (for example), your website should reflect it. And redesign is the way to do it.
In the same way, if since you created your website you have incorporated new services or products to your business, make sure that each of them has its corresponding sales page through which your clients can hire you.
7.Are you still addressing the same old audience?
Just as your services mature and evolve, often as a business grows, its audience changes.
Maybe you started out helping beginners and are now working with clients at a higher level. Or you may have discovered a hyper-specialization with which to achieve extraordinary results in a certain niche.
Whatever the reason, the important thing is that, if your audience has changed since your last web redesign, it’s time to update the design and copy of the texts!
8.Do you identify with your current website?
We have already said that businesses evolve and so do audiences. Well, we are no less.
We are people and, as such, experiences (professional and personal) and the passage of time itself make us also experience an evolution.
Look at your website. Read the texts. Look at your photographs and images. Now ask yourself: does what you see represent you?
- Yes? Cool; one less problem to worry about.
- You do not identify with it? Touch web redesign!
Do you need to do a web redesign?
By answering these questions, you can have a complete picture of why you should redesign your website and what you should focus on. In addition, if you know this information in detail, when you have the web redesign in process, you will be able to analyze if the changes are adjusted to the needs of the company.
If you are looking for a Digital Agency in Miami to create a professional website or redesign the current one, leave us your information here to contact you, and provide you with the advice you need to boost your business website.
