Still don’t know why your content strategy isn’t helping you reach more clients in Miami? This article is for you! We explain the most frequent errors of why things with your strategy are not going well.
Let’s start with the objective of your strategy
Implementing content strategies helps to strengthen the brand and SEO positioning of your business. Through them, you will not only be able to reach more customers on the Internet, but also in your physical location no matter where you are in Miami or Florida, you will also be able to generate products and services that interest the consumer and, above all, create the necessary engagement with your audience.
But, if there is a possibility that with that strategy you are not achieving the expected results, you must identify the reasons why your content strategy may be failing. Take a look at the following list that we put together at Cute Digital Media!
1. Be aware of the type of content you create
Generally, most businesses that create content marketing strategies are more inclined to what they want to say to consumers than what consumers want to hear, and this undoubtedly It affects the communication process, since the consumer does not get the answers they need, but those that the company considers that they want to hear.
If you want your strategy to be successful, you must follow the 80/20 rule, which states that in any strategy 80% of the content must be educational, and 20% promotional. The educational content will always answer the questions of your audience that, without a doubt, will revolve around your products or services.
It is very important that clients and prospects trust your business, and that this, in turn, provides answers to all their questions, it is the most effective way you have to build and maintain that trust.
We offer you some clues of those topics that your target audience is looking for and that, finally, will help you increase sales: prices, “Best of …” lists, customer comments and stories, etc.
2. Optimize your content for SEO
On many occasions, the content that we find on websites or blogs is interesting and of great value, but they lack key elements that help search engines understand the context of the content.
It is very common to use titles with creative or original words, however, that does not help at all; better place the term as the audience knows it. While it is true that you should stop using keywords or search terms as a starting point to write content, the reality is that you should include them when you optimize.
The title of your content should be straightforward. Be creative and offer the appropriate order to the following factors:
Add long tail keywords.
- Add words or signs that attract attention.
- Use # (hashtags) or the year to reinforce.
Another optimization that you must make lies in the body of the content:
- Use H2 subtitles.
- Add images and fill in the ALT field.
- Add at least 2 links that point to another website.
- Add at least 1 link that points to other content on your blog.
Be sure to review this article SEO tips to rank your content in Google to find more tips to help you optimize your content in search engines.
3. Serve your potential customers or prospects
The most important thing in a content marketing strategy, as well as in all digital marketing actions, is to have a direct impact on sales.
It is very likely that you have surprising content that achieves a lot of traffic, but, nevertheless, they do not capture leads, and therefore are not profitable, and much less, lead to the path of success.
If you are in this situation, analyze if your content has a call to action (CTA), and if they exist, check that they are really clear, and that they are visible in the content. Although the theory says that CTAs should be at the end of the content, sometimes you must add calls to action in the first sections of your text to capture the attention of users and the impact you expect.
4. Check your database
One of the most valuable things in a company is, without a doubt, its database, both of prospects and customers, but be careful, it loses meaning if you do not update it frequently. In this case, you must ensure that new prospects continually arrive through CTAs or your landing page, tools that will help you obtain the data of those who may be interested in your products and services.
But, as you know, it is not enough to obtain the data of a prospect and have him in a database, when the purpose is for him to become a customer. To do this, we suggest you take some actions that educate you and move forward in your buying stage, until you decide to speak with a sales advisor.
5. Use social media
Are you not using social networks to spread the content?
This can be, without a doubt, an error that you will regret, since social networks help to improve the search volume of the brand and will bring your customers closer to the articles and publications of your website or blog.
Even if people don’t click on your post on social media, they can remember it and go back and Google it. Everything will depend on the creativity with which you approach it on these platforms.
6. Focus on quality, not quantity
Most companies focus on meeting the planned publishing plan, rather than producing quality content. If you want to make your strategy effective, you must generate excellent, differential content with which you achieve the objective you have set for yourself.
Always remember that more content means more effort, and more money. So you should really focus on producing content that contributes and responds to user needs differently, since we live in an age where everyone is focused on the same thing.
7. Measure the results
All strategies count in their planning with the measurement of results, since through this tool the behavior and impact of each of the proposed actions can be evaluated.
If you have not defined through which tools you will measure, we suggest using Google Analytics, Facebook Insight, Twitter Analytics, etc. Always use more than one, this way you will ensure the veracity of your statistics and you will keep a good report on each of your actions. An accurate measurement of results is undoubtedly a timely alert to save a strategy.
If after reading this article, you have not been able to clearly identify those reasons why you believe your content strategy is failing, contact us! We are your digital marketing agency in Miami with the necessary tools to connect with your audience and increase the sales of your business.
