Nowadays most brands have moved to the online world and it is no secret that thanks to the Internet you can reach hundreds and hundreds of users. So, if you own a business in Miami and you haven’t created your online store yet, what are you waiting for? It’s time to get to work! And to achieve it here at Cute Digital Media we will tell you what are the 5 key elements to create it, so read to the end and don’t miss any of them.

1.      Create a unique and exclusive design for your online store

Take advantage and make a difference when creating your online store. Keep in mind that your design should reflect the values of your company, such as colors, shapes and graphic line. This way, you will have an advantage over your competitors. Remember that you should think about a fast and efficient design for users, this way you will achieve a pleasant navigation and your potential customers will not abandon the visit of your online store.

2.      Highlight your products

Your products are the most important of your business, therefore, you must highlight all its benefits and qualities in your online store, and how to do it? Simple, by means of eye-catching photographs and very detailed texts of each of the items of your brand, this way your potential customers will know very well what you offer and you will get their attention.

Take a look at this article of our blog, where we share 5 tips to improve the photography of your online store.

Oh, and a little tip, organize your products by categories. For example, if you have a makeup business you can divide it into several sections such as: skin care, eye

shadow palette, lipsticks, brushes, etc. This way it will be easier for users to find a specific product.

3.      Secure your online shop with a security certificate

You must be careful with hackers in the development of your online store, as they can steal your personal data and those of your customers, for this reason your store must have a security certificate, which will protect your content and user information.

Remember, if potential customers see that your ecommerce is protected, they will trust your business and will not hesitate to make a purchase.

4.      Have a good access to the shopping cart

With a shopping cart you make life easier for your customers and is that in this way they will be browsing your ecommerce while they are choosing different products and best of all is that at the end they can make a single payment in general, making them have a quick purchase.

But, although it is the best tool of all, it is no secret that many times users end up abandoning it. And why do they abandon the shopping cart? Well, it could be for any of the following reasons that you should take into account when creating your online store.

• Ask for too much data to your customers at the time of purchase is the worst mistake, remember that the buying process must be fast and efficient for users if they are not going to decide not to purchase the product.
• Having only one payment method will cause limits to your potential customers, that’s why it’s important to include several payment methods in your shopping cart.
• If the shipping charge is much higher than the cost of the products, users will prefer not to generate the purchase and will go in search of another online store.
• If your online store does not generate confidence users will abandon the shopping cart for fear of having their personal information stolen, for this reason it is important that you have a security certificate.
• If your online store is too slow, you’re going to make purchases take a long time to load and users will prefer to leave your business.
• If the prices of your products vary when they enter the shopping cart, they will distrust your business.

And that’s not all, it is also important that you include in your shopping cart pop-ups, these are the famous complementary content of products or services that could be of interest to your potential customers, usually are articles that are related to the searches of users, this strategy achieves that customers have more options and decide to purchase the products.

5.      Offer different payment methods in your online store

If you do not generate a payment facility, users will be forced to leave your ecommerce, for this reason it is important that you include the famous payment gateway and here we will tell you what they are.

• PayPal: is the most famous of all, as it is safe for your customers and for your business as well as the fastest and easiest to acquire.
• PaU: is one of those that offers more than 300 payment methods, making it easier for your customers to generate payment.
• Paid Marketplaces: this allows you to receive payments on websites, send payment requests by email and via QR.
• Open Pay: is the best for those users who are wary of online payments, as they can pay in cash through electronic references.

Now that you know the key elements to create your online store, it’s time to start putting them in place, so if you need professional help to advise you, contact us! Here at Cute Digital Media we have a team of professionals, experts in design and development of online stores. Don’t wait any longer! It’s time to take your business to the Internet world.