10 ways to write amazing copy

10-ways-to-write-amazing-copy

You’ve already seen that the copy of your posts is an essential part of achieving conversions.

There is more and more noise in social networks and therefore we must look for different ways to differentiate ourselves from our competition and one of those ways is through the copy in social networks.

In Cute Digital Media we want to share with you the most important tips to create the copy of your publications in a creative and effective way. We must not only take into account the copywriting when selling, but in all our digital strategy, either in social networks or in content marketing to successfully overcome the challenge of getting attention and connect with our audience.

How to write the perfect copy

10-ways-to-write-amazing-copy

Although writing a copy may seem simple, the reality is that designing one that attracts attention and generates interaction and engagement can be a real odyssey. Mastering copywriting to perfection requires learning and above all, the continuous testing of different formulas to find the perfect copy that conquers your audience.

We know that sometimes it’s difficult to write that text that helps you highlight the value of your service or product. But don’t panic! Here are 10 practical copywriting tips for you to start applying to all your social networks. Ready? Read on!

  • Make a simple copy.
  • State the problem of the person or your audience (Target Audience).
  • Try to establish two keywords you want your audience to remember you by and repeat them in the copy.
  • Make copies where you give place to the testimony of a person who has already had an experience with your product or service.
  • Keep in mind that you are not writing for yourself, but for your audience.
  • Don’t get distracted when writing sales copy.
  • Write on a one-to-one basis.
  • You reinforce your texts with emojis and links.
  • Tell stories through your sales copy.

In addition to these tips it is important to know that as in any challenge we have golden rules that can not be overlooked, applicable to all social networks:

  • First of all, we must think before writing: what our audience wants and what we want as a company. Therefore, forget about jumping to the keyboard and writing the first thing that comes to your mind, or even worse, copy and paste the headline or lead of the link you are sharing.
  • Take care of spelling and grammar. There is nothing that spoils the charisma of a magical copy more than a misplaced tilde or a forgotten hache on the way. Check your texts as many times as necessary before publication.

Tips to succeed with your copies on Facebook and Instagram

10-ways-to-write-amazing-copy

Although these are essential elements when writing a copy, each social network has its secrets and magic formulas. Here are some basic tips to help you tackle the task of copywriting on social networks:

FACEBOOK

A social network aimed at showing people’s tastes, their thoughts and the reality of each one in longer formats than on instagram. Here the essential thing is to connect the message with the daily life of people so that they feel like reading it. Do you want to know how it’s done? Here are the keys:

  • Stay away from overly promotional words: Currently, Facebook’s algorithms decrease the reach of posts that they identify as too advertorial, so use language that stays away from the commercial. But if there’s anything smarter than Zuckerberg’s algorithms, it’s your audience. Try to offer them relevant content that adds extra value to your timeline and positions your company as a benchmark in the sector.
  • Multimedia content: Use audiovisual content on your wall; photos and videos are processed much faster than text. It will be the attractive multimedia content that will get the reader to take their finger off the screen of the mobile or mouse for a moment and read the content you are offering. Of course, take into account the quality of the images and forget about publishing pixelated photos that will definitely scare off your audience.
  • The good thing, if short, is twice as good: It is statistically proven that posts with less than 80 characters have 25% more engagement than longer publications. Try to write short content with the essential text so that the reader understands at a glance what you’re telling them (don’t click on “See more”, because they probably won’t!)
  • Avoid one-way conversation: Don’t forget to include calls to action in your copy as much as possible. Use questions to invite your audience to share their opinions, and choose calls to action that encourage your reader to share the post or tag their friends. Try different formulas and you’ll discover over time which call to action works best for your audience.

INSTAGRAM

In one of the most visual social networks that exists, where scrolling is the order of the day, the creativity of the image will be your weapon to capture the attention of the people who follow your account. However, although the photo is the queen of Instagram, you can’t forget about the copy; the perfect ingredient to accompany your image and achieve a recipe for success.

  • Use of hashtags: To avoid being labeled as a spammy brand, it is recommended that you use no more than 7 hashtags in a single post.
  • Be concrete and precise: Try to make sure your main message is always in the first line of the copy; only your first words will appear in your followers’ feed without them having to click on “more”. If you have fallen short, take advantage of the first comment to complement your copy, adding more text or hashtags.
  • Don’t forget to use calls to action: Encourage interaction with your followers by inviting them to leave a comment, favorite your post, or tag other accounts.
  • Customize the tone according to your brand: Instagram is the social network in which the fresh, cheerful, informal and fun tone works perfectly. Therefore, try to establish a language according to these characteristics, without forgetting the values of your brand.

Now it’s up to you to follow the recommendations we share with you so you can start creating the best sales copy for your digital business. Remember that, like everything in digital marketing, you should analyze your work with the realization of results reports to know which content has worked better and which are decreasing the reach of your social media strategy. Need help? With Cute Digital Media you can find advice to generate more impact with your copy and make the right decisions for your brand. Don’t hesitate to contact us to create your social media strategy. Good luck!

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