10 Marketing ideas to sell more on Black Friday and Cyber Monday 2021

10 Marketing ideas to sell more on Black Friday and Cyber Monday 2021

Two of the most important shopping days of the year are approaching for all businesses and online retailers in Miami: Black Friday and Cyber Monday. These two days are essential to increase sales for any brand, as they are the preamble to open the holiday shopping season, and therefore a perfect opportunity for our business to increase sales and get more turnover. Here, from Cute Digital Media we tell you how you can prepare for this Black Friday 2021 with the best actions that will boost your content marketing.

What is Black Friday?

Black Friday is the day after American Thanksgiving. This marks the beginning of the holiday shopping season for all consumers, which means that retailers, businesses and stores often promote their products/services and reduce the prices of their products/services as a technique

to attract potential customers. What started as a one-day event has turned into a four-day shopping event that ends with Cyber Monday. Typically, prices are reduced during the days of Black Friday. Each merchant chooses the type of discounts or offers they want to make. For example, a fashion business might have 50% off for the entire duration of this event, or 30% off sweaters on Sunday, etc. There are no rules for these four days. Merchants are free to set their Black Friday deals freely, in order to get more sales.

10 Marketing ideas to boost your sales this Black Friday 2021

#1 Consider creating fleeting or hourly specials

For stores with a high web traffic, having a short-lived offer, for example, a new one every hour, encourages potential customers or users to enter your website regularly and feel attracted to check out the promotions without losing the surprise factor. For example, if you normally offer a 40% discount on certain items in your catalog, you can create a Black Friday flash offer consisting of a 50% discount on those products that are normally already discounted. When promoting your flash sale or hourly deals, you should consider creating a post that promotes them on all the social networks where your business has a presence. The main ones you should be on are: Facebook and Instagram.

10 Marketing ideas to sell more on Black Friday and Cyber Monday 2021

#2 Free gift/free shipping with every purchase

Offering a free gift with every purchase is always an attractive offer on Black Friday. You can create banners specifically for Black Friday where you mention this free gift and include them on your website in a visible place. You can also set minimums, such as “with every $50 purchase get a free gift”. If you sell women’s fashion, you can give away a free bracelet or earrings. If your niche market is men’s fashion, you can give away cufflinks. If you sell beauty products, a makeup brush or sponge would be great gifts. You can also offer free shipping on some or all of your products.

#3 Take advantage of hashtags

Take advantage of hashtags related to Black Friday in your social media, especially on Instagram, in addition to your usual hashtags. You can include hashtags like #blackfriday #blackfriday2021 #cybermonday #sales #blackfridaysale #blackfridaydeals. This will allow you to reach customers who are looking for specific deals for these days. Using these types of hashtags works particularly well for fashion items, home decor, electronics, etc.

10 Marketing ideas to sell more on Black Friday and Cyber Monday 2021

#4 Increase your advertising investment in these days

One of the best tips we can give you is to increase your advertising investment and start planning your Facebook advertising campaigns and start at least a month in advance. This will help you to have enough time to have campaigns optimized and at full performance, as well as to be able to make the necessary changes to adjust and modify what is necessary, and that is not working. Creating advertising campaigns on Facebook in which you mention your offers and show the discounts you have for these dates, will capture the attention of more potential customers and find users willing to buy. In addition to promoting your products separately, you can create a traffic campaign on Facebook Ads, and lead your potential customers to a directory of products oriented to the promotions you have on Black Friday, or you can impact with ads to people who have already visited your website with remarketing campaigns on Facebook.

#5 Upgrade your website to attract more people

Avoid taking your users to your homepage during these days. You will generate more sales, if instead you lead them to a specific product page closely related to the product/service you are promoting through your banner ads.

#6 Create a content calendar

As Black Friday approaches, it’s important to solidify our digital marketing strategies. A first step is to create a content calendar with everything you want to share. You should try to plan at least a month in advance of your posts and what you’re going to promote the week of Black Friday, so your customers know what deals you’ll be offering. Your calendar should include:

  • Social media posts: Automating your social media posts will make your life easier. Create the copy and add the most relevant hashtags, this will allow you to always have your publications prepared and not overlook anything you want to promote. When you are preparing this, keep in mind the time when your fans are connected to social networks, so you get more coverage with your communications.
  • Promotions: Do your calculations to find out how many and what kind of promotions you can offer your customers, without affecting your business margins too much.
10 Marketing ideas to sell more on Black Friday and Cyber Monday 2021

#7 Segment your offers according to the behavior of your users

If you’re using marketing or CRM software based on your customer data, you can segment your audience based on a number of characteristics. You should consider creating more than one offer during the Black Friday sales period that is unique and tailored to different segments of your audience. For example, you can distinguish offers by geographic location, past purchase behavior, pages visited on your website, or general levels of interaction with your emails.

#8 Reward customers who have already bought from you

It can be very effective to re-engage those customers who have already made a purchase on your website in the run-up to Black Friday 2021 by offering them an exclusive promotion. Even once your campaign goes live, you can communicate with those customers, segmenting your database and offering them a bonus, product, service or additional discount as a way of encouraging and thanking them for their loyalty. Customers who already know us and are happy with what they’ve purchased are more likely to make a new purchase at this time than those cold customers who don’t know you yet. Therefore, this tactic will probably generate an increase in sales this Black Friday.

#9 Create urgency with a countdown

Using countdown timers in your email campaigns helps build urgency and encourages impulse buying. You can also include these timers in your landing pages. For example, saying something like “this offer ends at 24:00” is interesting, but not as compelling as “this offer ends in 2 hours, 24 minutes and 35 seconds”, where someone can visually see the time ticking down.

10 Marketing ideas to sell more on Black Friday and Cyber Monday 2021

#10 Personalize your cross selling offers

You can focus all of your promotional campaigns on one product, however, once your customers have purchased this product, you can sell them additional products that will drive sales for your business. Obviously, this works much better if these products are closely aligned with the initial product they have purchased.

Conclusion

The period surrounding Black Friday and the weeks leading up to it are the busiest shopping days of the year and present a great opportunity for all online businesses. Demand is high and competition is fierce, so make sure your brand is prepared for these dates, planning in advance all the actions you are going to carry out during these days.

If you still don’t know how to invest in advertising in a smart way and how to prepare your digital strategy to double your sales this Black Friday 2021, don’t hesitate to contact us for a free consultancy. We have a large team of experts to ensure the efficiency of each of our clients’ campaigns and we will be happy to answer all your questions without obligation!

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