Nowadays, almost everything goes through the Internet, a tool that has become one of the media par excellence for any type of process. Taking this into account, what image can a company give that does not have an online presence? What are its chances of positioning itself in a market? Moreover, in your role as a consumer, will you trust a brand that does not do a quality job for social networks?
That is why it is essential to develop strategies oriented to this area and try to make the most of the advantages of video marketing, and in Cute Digital Media we want to tell you about the great importance of this tool when positioning an online brand, no matter if you already have many or few years in the market our experience in audiovisual production of over 1,000 projects developed in Miami are proof that the video format will help you sell more and win over your customers, achieving real results for your business.
What is video marketing and why are you interested in it?
Video marketing is a marketing technique in which audiovisual material is used to promote a brand, service or product. Although video marketing is not an exclusive online marketing strategy, it has grown significantly thanks to the Internet and social networks:
- 9 out of 10 internet users consume videos of the brands they follow on social networks.
- Tweets with video get 3 times more replies and retweets than those without video.
- 90% of users say product videos are helpful when making purchasing decisions
- 64% of users who watch a video tend to purchase one of the associated products.
The advantages of using video marketing in your digital strategy
- It generates trust among your customers: the video format, especially among the younger audience, generates more trust than the text format. Because it allows the customer to get to know your product or service more closely. In addition, they know who is behind it and get to know your human side.
- A friendlier format: although today’s smartphones have large and high quality screens, which favor reading on increasingly clear screens, video is the most friendly format of mobile phones. And because we spend more and more hours connected to the internet with our mobile phones, video consumption is increasing at the same time.
- A brand that stands out from the crowd: as a consequence of the greater trust that videos generate, content in this format helps businesses improve their brand recognition, an essential factor nowadays for conversion. Brand awareness is a KPI (Key Performance Indicator) that influences the conversion rate, and therefore a company’s bottom line.
- Greater dissemination of your information: thanks to platforms such as YouTube, audiovisual content has great potential for dissemination. In addition to users who perform searches within these providers, Google incorporates in its results some video elements when it considers that they are relevant to the search. On the other hand, sharing videos on social networks is also very easy, although it is advisable to respect the formats and the appropriate duration for each medium and each channel.
Need more motivation to convince you? Here it is!
- 81% of companies use videos in their digital marketing strategy: although new formats have appeared, video opens up a wide range of strategic possibilities for products generated, dissemination and even advertising content in this format.
- Video consumption increases 100% every year: users consume a lot of content in video format on a daily basis. The sources are mainly social networks, such as YouTube, Facebook, TikTok or Instagram, and we also consume videos that are embedded in our own text articles.
- 78% of internet users watch online videos on a weekly basis: people come predisposed in time according to the social network, so, divide your video marketing strategy according to the channel where you are going to transmit the information.
What are you waiting for to get started?
The longer you delay in implementing video marketing in your digital strategy, the longer your competition will have to travel. Start today to plan and make the most of this format, don’t leave for tomorrow the videos you can make today! Dare to create videos that make an impact, that reflect the value of your brand, communicate, have good content, project the personality and essence of your product.
Do you need professional advice? At Cute Digital Media we are the best in Miami! Our creative team will be in charge of creating excellent ideas to capture the attention of your potential clients and achieve viral content in your commercial videos. Contact us and request your free quote!
