There are only a few weeks left until the end of 2021, and if this year was quite interesting in the world of marketing and advertising, we can’t wait to find out what 2022 has in store for us. So if you are a business owner in Miami, are part of the marketing world, or if you simply want to be aware of digital trends, take out a pencil and paper, because at Cute Digital Media we anticipate and bring you the 7 trends that will make a difference next year. Are you ready? We assure you that you’ll love them, and they will be greatly beneficial to the marketing strategy of your business.
1. Images as quick search will take center stage
Searching for something through images is more common and practical than you may think. Not only does it help Internet users find what they are looking for quickly through photo recognition and identification, but it also removes hundreds of digital barriers to bring users closer to the information they want in the shortest amount of time.
For instance, if you saw a garment on Facebook or Instagram that you loved and you want to buy it but you don’t know where they sell it, you can use that same image to conduct your search and find the closest businesses that may have it available.
On the other hand, it can be really useful to offer your products since the algorithm will be able to rapidly identify similar articles to those the public is looking for which will benefit you by making users find you quickly and safely leading to a greater reach of potential customers.
You will remember us when your clients say they found you through an image. Yes ladies/gentlemen, welcome to the future!
2. Say goodbye to cookies
This news will completely change the way in which brands advertise, as our dear friend Google announced that it will eliminate cookies from its servers meaning that the way of completing remarketing, campaign customization, and displays will end in 2022. So get ready and search for new strategies to get data from your potential customers.
For this, remember to keep an eye on our blog, as we will tell you as soon as possible how the new dynamics will work and how to make the most of the tools to attract new leads.
3. Still not humanizing your brand?
One of the trends that will continue to exist in 2022 is the humanization of brands in order to bring businesses closer to customers in an authentic way, and with the aim of making them feel identified with what’s behind.
Tools such as WhatsApp, Facebook or Instagram will continue to be a perfect medium to retain frequent customers, maintain a constant conversation with them, and captivate them with a different value proposition. Don’t wait any longer and start implementing this strategy now!
4. Storydoing, a creative and attractive trend
You may be wondering, what is storydoing? Well, it is a very simple yet effective strategy that consists of involving the client in a story in order to make him/her go through all the experience that he/she can live through if he/she obtains the product or service that your business offers.
This trend has gained great potential as it not only manages to generate an impact on users, but it also plays a major role in convincing potential customers to choose your product over that of the competition. In other words, it is the perfect digital strategy to attract attention through content focused on the needs and interests of users.
5. Google and voice search
This is one of the most promising trends in digital marketing since currently 20% of searches are made through this tool, but although it sounds great to ask Google for information just by talking, this can also affect our great SEO friend as it will not be as effective when generating results due to its failure to recognize the pronunciation.
But don’t worry, because San Google has contemplated this and is already managing and perfecting this tool, which will be really useful for the public and will become one of the most used. For this reason, you must be very aware of these trends so as not to be left out.
6. Artificial intelligence is coming to help businesses
Artificial intelligence is coming with force and we do not say it simply because of Facebook’s latest event and its new universe called Meta, but also because of the way in which it helps businesses optimize, humanize and personalize their customers’ experiences from the wonderful digital world.
If you take advantage of this tool and exploit its full potential, you will be able to combine automation and artificial intelligence to generate unique experiences, ranging from chatbots to the much desired augmented reality in which you can convince a user to buy a product or service without leaving their homes.
7. The social ecommerce
We all dream of being on our favorite social network, seeing a product that we liked and buying it without having to travel all over the web, that is, in a single button to generate the purchase quickly and safely. Well, this will be one of the new trends in social media for 2022 which will come with a wave of giant e-commerce that will make life easier for all users.
This will also benefit businesses as it will allow users to generate more and more purchases; therefore, you must be very attentive to such changes and avoid being left behind at any time.
Finally, a couple of tips to make the most of these trends in your business
Now that you are familiar with the trends that will emerge in 2022, we would like to share with you some tips that will help you be prepared to accept and adapt them to your business.
- Get the best out of social media: These tools are perfect for keeping up with new trends in real time and adapting them to the profile of your followers.
- Give your content a new appearance: If you currently have flat and unattractive content, it is time to make a change to show a fresher brand identity that effectively interacts with the public.
- Customers will always be the most important thing: Make them live a unique experience through your products or services.
- Create an identity: Remember, you must stand out from your competition; therefore, it is time to give your brand an identity that makes potential customers choose you.
- Study the market: If you own a business in Miami you should be constantly studying the market. As we’ve already mentioned, the world of digital marketing is constantly changing and you must always be in the first line to mark a difference.
Being already aware of the new trends arriving in 2022, it is time for you to prepare your business. If you need help, do not hesitate to contact us. At Cute Digital Media we have a team of professionals who are experts in social media, digital strategies, content marketing, and much more. Contact us!