Top web design trends for 2022

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Everything related to digital is constantly changing, new technologies, tools, needs and tastes of consumers affect in a decisive way the way websites are built. It is important to know what will be the web design trends in 2022 and analyze whether the features of your page, which you once considered innovative or modern, have become obsolete or are exaggerated. So let’s get started, take note! Because at Cute Digital Media we will tell you what will set trends in this area in the next year that is about to begin.

Web design trends 2022

Of course, there are elements that will not change and should always be present in any design. We are referring to fast loading time, ease and usability applied to navigation and data protection. These elements will merge with others that will guide the creative work and innovation in 2022.

Use of very intense colors

From 2022 onwards, it will be more frequent to use colors with full saturation, very bright and in bold combinations. Neutral and softer colors are a thing of the past, as companies are now daring to stand out with a bold color palette. The challenge of graphic design and web design is to make use of vivid colors without disturbing the eye of the beholder.

Top web design trends for 2022

Organic forms

We will move from geometry to shapes that privilege fluidity and curves. Web design 2022 will be inspired by nature to propose creatives marked by asymmetry and sinuosity. These will serve to divide the parts of a website design without the need to use sharp angles or straight lines. Also, to create backgrounds in the presentation of products.

Material Design 3.0

Material design is a system of guidelines, components and tools that support best practices in user interface design. Google created this project in 2014, however, its 3.0 version is renewed to recreate shapes, textures and colors of the physical world, leaving aside the traditional web design that is perceived too flat. From delicate details that achieve three-dimensional effects.

Top web design trends for 2022

Intelligent charging

Infinite scroll is no longer part of the 2022 web design trends. Instead, new technologies allow web pages to load only the elements that are perceived through the screen and that the loading time is not slowed down by resources that do not benefit or contribute anything to the interaction with the user.

Some options like Lazy Load have become a solution for the smart load trend, allowing you to optimize server usage and reduce load time.

Thumb Friendly Design

This coming 2022 adaptive web development will not be enough, mobile design should be thought according to how the user uses their mobile and the position of their thumbs. Paying attention to details such as the location of the navigation bar, contact buttons and other accesses can considerably increase user satisfaction when browsing.

Top web design trends for 2022

Personalization of content based on geolocation

Innovative websites will move away from generic, generalized content to show users content based on their browsing history or past behavior. Personalizing content will have a positive effect on conversions, as users will be able to interact with information that is more tailored to their interests.

Online stores will more frequently use geolocation and browsing history analysis features to show potential customers products they have previously viewed, liked or saved in order to incentivize the final purchase.

Virtual Reality

Many websites have already created immersive experiences using virtual reality and this trend will continue to grow during 2022. VR applied in web design will serve to create valuable interactions with users and leave a very positive brand impression.

Likewise, this innovative technology will enable the delivery of content that can be used by website visitors, useful and that will help them make better purchasing decisions.

Top web design trends for 2022

Micro-interactions and micro-animations

Microinteractions have always existed on websites, but now the trend is to go a little further to stand out. An example of how these microinteractions will work is when the mouse cursor changes to another image when hovering over a featured link.

Micro-animations will be used to guide user navigation and will be inserted into websites in a more organic way. Likewise, microanimations will be very effective to show customers the use, adjustment or behavior of products.

Top web design trends for 2022

Intelligent forms and progressive profiling

Building a database is crucial for any digital strategy, but it is not always possible to ask a potential lead all the necessary questions. Therefore, the trend points to the implementation of progressive or dynamic forms that display the question fields depending on the user’s navigation.

Top web design trends for 2022

Dark mode

The dark mode will also come to websites as a popular element by 2022. This resource that was initially created to reduce the visual fatigue of users who spend too many hours exposed to the light of screens, has become a modern aesthetic proposal that can be used to highlight different elements.

Top web design trends for 2022

Accessible design

Web design in 2022 will become more accessible to any audience, including elements that allow people with disabilities to navigate without inconvenience. This trend will allow brands to reach more users, improve their organic positioning and provide better customer service.

Some applications of accessible design are contrast between background and text, indicators for links, instructions in forms, labels on images and much more.

Now that you know the web design trends that await us in 2022, it’s time to take action to use them with your brand. If you want your brand to gain in visual appearance, or you think your website needs a 180 degree turn, trust us! At Cute Digital Media we are here to help you and your business. Our team of professionals will make your website much more attractive to all your customers, contact us and ask for a quote!

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