It is undeniable that trade has changed. For several years, a company that does not appear on the internet does not exist. And we can go further: a company that does not appear in the first search results has very difficult to increase its sales and its reputation in the online world. It is at this point where SEO, one of the most important marketing strategies, comes into play.
Who hasn’t heard of SEO in recent years? This discipline encompasses all actions aimed at improving the positioning of a website in a search engine such as Google. In order to achieve this, it is very important to know its importance, its context and results are the new trends in SEO 2021. We will talk about it below!
SEO trends for 2021
Machine learning
In recent years, user privacy has become very important to Google. The search engine has focused its efforts on enhancing the trust and privacy of users, making them take greater control of their data and faithfully complying with data protection legislation.
Now, each user has the ability to control what data they want to share and values can be used by advertisers.
This situation is very positive for Google users because, without a doubt, it contributes to increasing trust in the search engine. However, it makes all online advertising take on more unspecific data every day, hurting website conversions.
Faced with this situation … what can advertisers do? Google recommends the use of Machine Learning in advanced features such as smart offers to improve performance, campaign management, creative tests and measurement of results, in order to get the most out of strategies.
What exactly is Machine Learning? Machine Learning, closely related to Artificial Intelligence (AI), identifies patterns of behavior, that is, the tastes and preferences of users, through the analysis of a large amount of data, and all this thanks to the development of complex algorithms.
Voice search
In this article we could not stop talking about voice searches, one of the most notable trends of 2021. This is because every year the number of users who activate voice search assistants increases. According to a recent study, 20% of Google searches are already by voice.
However, although voice searches increase year after year, they still represent a small volume of searches, and therefore this information is not yet in Search Console, a fact that reflects that for Google it is still not so relevant.
Featured Snippets (Featured Snippets)
Featured snippets or featured snippets, as mentioned above, are those results that appear above the traditional results and that show the responses without the need for the user to click on the link on the page.
What’s the problem with featured snippets? Who did not experience the visits to the web page, since the answer is displayed directly. However, with these highlights you can make a good brand strategy, increasing the online reputation of the website or the company.
To appear in one of these fragments you can use tables and bullets on your web page, since the Google search engine can easily read them. The key is to answer the questions in a simple, concrete way, using the main keyword and its synonyms, and above all, that the website is well positioned.
This is one of the trends aimed at improving user experience because it can give you a simple view the answer to hers.
User experience
The future and trends of web positioning are focused on the user experience. Good SEO efforts should focus on ensuring that website users enjoy browsing a web page and share data and information in a manner totally voluntary, with the aim that this was also interesting for the search engine and better position.
To achieve this, you have to pay close attention to the performance and speed of a page, the content (this must always be of quality and respond to the needs of the public), the visual support, the design and the security of the web, among other things.
Visual searches
Users have been showing their interest in image- and video-based platforms and formats for years. That is why Google understands this trend for the future and from 2021 it will include this type of medium in its search ads. This is known as the ad gallery, which will offer a visual ad format that appears at the top of the search results page, allowing up to 8 images to be included.
Finally we find the rise of Google Lens in search trends. This technology allows you to photograph an object from the search bar and instantly obtain search results with ads related to the image.
Are you looking for a marketing agency in Miami to position your website? Contact us! At Cute Digital Media we have a team of specialists who will put into practice all these trends in SEO positioning to help you connect with your future clients.
