Reasons why your website should have a blog

6-razones-por-las-que-tu-sitio-web-debería-tener-un-blog

Including a Blog for your company as part of your content marketing strategy is the best advice we could share with you. When the blog boom began, blogging used to be primarily for personal use, but over the years companies have discovered that, when executed correctly, a blog can profoundly impact different aspects of a company’s marketing strategy. business, such as attracting traffic, generating leads and sales.

In this article we share some of the benefits that a business blog can provide to your company and what you should take into account when implementing it.

Reasons why your website should have a blog

1. It will allow you to increase the traffic you receive from search engines

This is one of the most important benefits that you can obtain with a business blog and it is because every time you publish an article you will be adding a new section or interior to your page and the result is obvious:

  • More sections equals more opportunities to drive traffic.
  • It is important to mention that for your web traffic to increase you will have to take care of many aspects, among which the following stand out:
  • Write only about topics that your potential client (buyer persona) is really interested in and that are related to your products and / or services.
  • Choose titles, subtitles and content based on Long Tail Keywords that allow you to achieve better positioning in Google over time.
  • Check that each of your articles has a good labeling: Title, Description, H1, H2, ALT and its own URL. (It is common that in some blogs all articles share the same web address, this practice is not recommended).

2. It gives you the opportunity to improve your search engine ranking

It is common that you have more important sections than others on your page, for example, those where you explain the qualities of your product, where visitors can make a purchase or contact a seller.

One activity that we recommend doing every time you publish an article on your business blog is that you generate a link within its content to a section of your page or article that you are interested in promoting.

This will facilitate navigation for visitors at the same time that it increases the importance that search engines give to this section, thus increasing the opportunity that the position it keeps will improve.

To achieve this benefit, it is important that you take care of many aspects, among which the following stand out:

  • Only include internal links that generate value for the visitor and not in order to manipulate search engines.
  • Do not include too many internal links within your article.
  • Vary the anchor text you use for each link.
Reasons why your website should have a blog

3. It will give your company credibility and authority as an expert on the subject

By maintaining a blog, companies demonstrate passion, knowledge, and experience about the topics they write about. Having valuable content will help your company create a community of potential customers with related passions, tastes and needs.

The perception of those who come to your business blog will be good to see that without asking for anything in return you deliver a large amount of quality content for free. Seeing that you know so much about your industry that you can constantly write and give advice on it will create an image of an expert on the subject.

This will help you gain the trust and recognition of your potential clients and you will be able to attract new followers or subscribers to your company’s blog that will result in highly profitable relationships.

4. It is an excellent Social Media Marketing tool

It is well known that keeping a company’s social networks updated is not an easy task. It can even be said that it is a daunting task depending on what the company in question is dedicated to.

If you have a blog in your company, this will be a problem of the past since you will have a great source of material to promote on your social networks, relevant material that will really be appreciated and shared by your followers.

Our recommendation is that you share each article you publish on all your social networks not only with the intention of generating likes and shares but with the main objective of driving said traffic to your website, since this is the center of your digital strategy and it is the place where you have the greatest opportunity to turn those people into LEADS.

Reasons why your website should have a blog

5. It will allow you to capture LEADS

Hubspot statistics state that of 100% of the visitors who come to your website only 5% are prepared to speak with a seller or make a purchase and that the remaining 95% will leave your site without taking any action.

By having a corporate blog, you can use it to ensure that part of this percentage that would abandon your page and would become a lost opportunity does not.

You can use your company’s blog as a retention tool since while the visitor reads your article a connection is created and their trust towards you will increase, a situation that will allow you to take the next step to guide them until they reach the point where feel ready to make a purchase.

There are several ways you can get leads from your blog:

  • Asking your visitors to subscribe to your blog.
  • Obtaining more information from them through premium content.
  • Include in your blog contact information such as telephone and email (very basic but efficient).

6. It will help your customers buy more and recommend you

Having a blog can be an excellent tool to retain your customers, achieve buybacks and recommendations.

A blog will help your customers share information about your products and their benefits with their acquaintances

When your clients want to recommend you to their acquaintances, it usually happens that they do not know how to substantiate their explanation and this causes you to lose a valuable recommendation.

Thanks to your blog, your clients will be able to rely on your content to be able to effectively explain how your products work and the benefits they can obtain from them and thus be more convincing when recommending you.

It gives your customers information on how to get the most out of your product

Sometimes your customers cannot fully appreciate all the functionalities of your product, either due to misinformation or lack of opportunities, sometimes causing dissatisfaction or limiting buybacks.

By writing suggestions on how to use your product or service on your business blog, you will considerably increase the probability of generating new business opportunities.

Helps you communicate to your customers about new products or services that they would not otherwise know about

You can use your corporate blog to inform your clients of your new products, services or promotions, it is not only informative content, but it is also advisable to share news and offers that they will appreciate.

Convert your customers into fans of your brand

Writing a blog in your company will distinguish you from the rest of your competition, it will bring you closer to your audience and give you valuable feedback to continually improve. People appreciate that companies are willing to listen to them and help them solve their problems.

Having more loyal customers means getting valuable recommendations and future purchases from you in the future.

Reasons why your website should have a blog

Statistics that say it all:

  • 80% of the daily visits that come to a blog are new.
  • B2B businesses that use blogs receive 67% more leads than those that don’t.
  • Having a blog increases the chances of achieving a good position in search engines by 434% (yes, you read that correctly).
  • According to the same source, 70% of consumers learn about companies through articles (not advertising).
  • 47% of shoppers consume 3-5 pieces of content before making a purchase decision.
  • Businesses that blog are 13 times more likely to achieve positive ROI.
  • 94% of people share articles because they think they can be useful to others.

In conclusion

Creating a blog will not only give your business a great advantage, it can also become a stimulating and inspiring activity that will keep your mind active and your company current.

But it’s not just about starting to write wildly without a specific plan and goal, as this will not dramatically impact your online strategy. Your blog must be well planned and promoted and, above all, it must have quality content.

Now that you know all the benefits and advantages of writing a blog, what are you waiting for to start yours?

Remember that if you need help, you can contact our marketing agency in Miami. We want to provide you with the necessary advice to launch your services to the online world successfully.

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