Do you have a business or online store? Then it is necessary that you have a presence in social networks. These digital platforms give you the possibility to know a lot of data related to your clients. Once users get to know your brand, they will want to know much more about it and everything it offers. It is at this moment where the importance of the texts that attracts to sell stands out. The idea is that these can capture the attention of your potential clients.
Keep reading! And learn in this article how to write texts to persuade and convert potential sales.
Remember that if you are looking for a digital agency in Miami, we are your strategic ally!
Data you should know to write on social networks
Before learning how to write texts that attract and attract attention on social networks, you need to see some data that will help you in the process:
● Before publishing any text, you must first ask yourself what is the problem your reader has and if there is a solution. Another necessary question is whether what you write really has any value for the user.
● Do not rush, if your inspiration goes away at the time of writing it is better that you stop. When creativity returns, you can continue writing.
● Never write to write. It is better not to publish a day than to leave a publication that does not contribute anything to users. If your problem is that you cannot develop the topic, then choose another with which you feel comfortable.
● Never forget to interact with your readers. You can start a debate related to a specific topic or ask them questions.
● Show your personal style when writing, that when people see it quickly they will identify with you. To achieve this you need to be authentic and create original texts.
Tips for writing texts that conquer your audience on social networks
1.- Write according to your objective
As in any strategy, the first thing you should set are your objectives. You have to define if your content is to obtain visibility and positioning, promote your products or retain customers, among others.
The idea is that you can focus your text based on what you want to achieve. It’s about defining the purpose of your message. Once you define it, it will be much easier to write.
2.- Provides valuable content
Some people have the misconception that social media is for superficial content. However, over time it has been shown that this is not the case. Therefore, it is essential that your texts contain relevant and useful information that arouses the interest of users.
It is not just about saturating your feed with offers and promotions but about supplying valuable content. If you use digital platforms to sell a certain product or service, you can share interesting data related to what you offer.
3.- Be brief and precise
Keep in mind that social networks are not a kind of blog and some have certain character limits. For example, Twitter (280) and Instagram (2200). But, in a way, this can be beneficial as it forces you to write only what is necessary.
However, you need to know how to choose the content that really interests your target audience. There is no use using all the characters if you don’t do it the right way. Many times a sentence can say more than a thousand words. It’s about being creative when writing.
This means that you have to focus on a summarized but very well explained text. A content that satisfies the needs and answers the doubts that your client may have. If you do this you will start to see results.
4.- Use an attractive title
Title in social networks? To some it seems strange but it is more common than you think. This is what makes the reader decide to continue reading or continue to see other publications.
Keep in mind that the key is to awaken the curiosity and interest of the user. If your headline is really good, they will not resist reading the entire text. It is recommended that you brainstorm and select the one you consider most attractive.
5.- Lean on writing techniques
Certainly, when writing texts for social networks, you have a little more freedom to raise your idea. But this doesn’t mean that you can’t follow some persuasive writing techniques. This is widely used by copywriters around the world, because it works well.
You can opt for the PAS technique (Problem, Agitation and Solution). It’s about presenting your audience’s main need and digging into it. Later, you have to give him the solution through your products or services.
Another alternative is the AIDA (Attention, Interest, Desire and Action): it begins with a title that attracts and arouses the interest of the person, with a testimony or a question. The third point can be achieved by offering something concrete and, finally, placing a CTA that directs the user to the place where to convert.
6.- Tell personal stories
Telling stories is a key factor when writing on social networks, be it a personal, professional or business account. Many have no idea of the power that storytelling has on people. And in the case of companies, it is one of the keys to increasing customer commitment to your brand.
Here we share this article for you to learn how to use storytelling as a tool for your business: 4 Key points to create the storytelling of your brand.
This practice is easier than you think. You just have to write the text as if you were talking to a good friend. People like this closeness because they feel like part of your business. In addition, you can also invite your users to share their experience with your brand and add it as a testimonial.
7.- Ask questions
Use your texts to generate interaction with your audience. The best way to do this is by asking questions. Without a doubt this will activate the comments and your users will begin to participate.
8.- Use extracts
Do you write in a blog but want to share your content on digital platforms? If this is the case, what is advised is to use small extracts in the description of your publications. It is a way of generating intrigue in readers and this motivates them to click on the link to continue reading, which will also help your SEO positioning.
In this way, you can briefly convey the main information of the publication. As well as making a striking presentation to attract the public. In fact, you can use the technique of leaving an open question to trigger a call to action.
9.- Mentions and hashtag
A key to writing content that attracts on social networks is to make use of the elements offered by social media platforms. You can include mentions or hashtags in your texts that are related to the content you are sharing.
With this you can complement your writing and, in turn, obtain greater visibility. Besides being a good strategy for those networks that limit the characters like Twitter, the positive aspect is that in this case the text is the protagonist.
While on Instagram and Pinterest it is only the companion of the image. That is why you have to be concise by making use of mentions or hashtags that have the power to say a lot in a few words.
10.- Write according to the social network
Do you write to your boss in the same language as your friends? Surely you don’t communicate in the same way. The same happens in social networks, since each one has a different audience. Therefore, it is important to adapt your texts to each of the social platforms according to your objectives.
First choose which social network is the right one to show what you offer, it may be more than one but not all. Once you have defined it, you have to evaluate the type of audience and then you will know how to address them. For example, on Facebook and Instagram it is usually written more informally.
However, everything changes when you target a more professional target, as in the case of LinkedIn. What you write should show your professionalism, that’s why it tends to be more serious. Ideally, get the right message across the right network.
Now that you know how you can write texts that attract on social networks and help you sell more, all you have to do is put it into practice. But if you need support, at Cute Digital Media we have the tools to take your business to the skies. Contact us for your first free consultation.
