Knowing the secrets of email marketing strategies is the most precious asset for many of the companies located in Miami that want to reach their clients and lead them to their business in a more personal, direct and measurable way. For this reason, if your company has not yet entered the world of email marketing or has done so but you do not know if with the right steps, we collect below the most important points that cannot be escaped in your marketing strategy.
Steps to develop an optimal Email Marketing strategy
If you want to carry out Email Marketing strategies based on the interests of your audience and that invite their opening, you must take into account the following points:
1. What objectives do you want to meet
Planning is one of the most important points to be able to carry out each of the steps of your Email Marketing strategies. In this way, it will be much easier to carry them out successfully and design each action via email to achieve it.
2. Partner with the most effective Email Marketing tools
Tools like MailChimp, Aweber or Constant Contact, among others. Many of them have pre-designed templates to make your work easier, as well as an intuitive interface that will help you quickly design your campaign and measure the scope of each action. They have pre-designed templates to make your work easier, as well as an intuitive interface that will help you design your campaign quickly and measure the scope of each action.
3. Study your audience well
Email Marketing strategies should be aimed at your consumer audience. From this deep analysis, you will have the basic information to include in your emailing strategy from informative content or the organization of contests among your subscribers, depending on the objectives pursued with each sending.
4. Take care of your database
A subscriber list is measured by its quality and not so much by its quantity. The more qualitative contacts and the greater reach you have, the more you will be able to spread your messages in the desired way, getting progressively more subscribers to become clients.
5. Define the day and time you want your newsletter to be sent to your audience
This measure will help you to plan and correctly implement the marked Email Marketing strategy. While the best time to ship is 11 a.m., favorable days range from Tuesday, Wednesday, and Thursday. However, it is recommended to do tests and assess the results to determine the most favorable day in each case.
6. Landing Page for Email Marketing
For your message to arrive the way you want, you need to find the right channels. Thanks to the linking of your emailing campaign with a landing page according to your objectives, it is possible to expand the database since landing pages are the perfect pages to record user data, in exchange, for example, of the free download of a material of interest to them.
Likewise, the arrival from the Email Marketing campaign to the landing page allows the user to obtain all the information they need to know, being like a continuation of the email itself. The noise disappears and from the landing page you will have everything to buy the product, participate in the contest or register your data, depending on the objective of each campaign of our Email Marketing strategy.
How to best connect with your audience through email marketing
● Provide value
Nobody (or almost nobody) gives something for nothing. When a user subscribes to your mailing list, they expect to get a reward that is valuable to them: the answer to a question, the solution to a problem, information or even just entertainment.
The more value you bring to your subscribers, the more they will trust you and the more likely they will want to do something for you … like buy your products.
So when designing the content marketing of your emails, ask yourself a very simple question: how are you going to add value to your audience? To get off to a good start, you can offer them guides, ebooks, or other valuable content as an incentive to subscribe to your mailing list.
● Segment and personalize
Sending the wrong message to the wrong person can be a disaster for connecting with your audience. When a subscriber receives irrelevant messages, they may feel like you are wasting their time and start to ignore your messages, unsubscribe, or even worse, mark your emails as spam.
How to solve it? Start by knowing your audience in order to establish segments. Age, city where they live, marital status, interests … use the most relevant parameters for your brand and divide your email marketing audience into groups. Creating personalized content for each group takes more time than sending mass emails, but it is a worthwhile investment.
● Welcome new users
The welcome email can be the beginning of a beautiful friendship … or the end. First impressions count, so you have to fine-tune your shot to hit the first message you send to a new user after subscribing.
To connect with your audience and get your relationship off to a good start, be sure to include at least these points:
- A thank you for joining your list. Everyone likes to feel important and valued!
- A presentation of your company.
- An explanation of the type of content that they will receive in the emails.
- Some extra valuable content (of course, if you’ve promised an ebook or guide to users in exchange for their email, don’t forget to include it!).
● Listen to your subscribers
All relationships have two sides, so if you want to connect with your audience, you will have to learn to listen to them. Encourage them to send you feedback and always respond to their questions to build a relationship of trust. And of course, their comments will help you refine your strategy more and more, so you too will win.
Email marketing in data
● It is estimated that, in 2023, email will be used by 4.3 billion users worldwide (Statista). This means half of the world’s population. Email is a channel of massive use and with tremendous potential for digital marketing.
● For every dollar invested in email marketing, there is a return on investment of $ 42 (DMA). It is a safe investment, if it is well executed.
● 87% of companies use email to convey information to their customers (Content Manager Institute). It is the third most used channel, only behind social networks and the website / blog.
● 81% of SMEs use email as the main channel to acquire new customers. In addition, 80% use it to retain their customers (Emarsys).
● Emails with a personalized subject have an open rate of up to 50% more (Data Axle). This shows us the importance of segmenting correctly and adapting to our interlocutor.
Advantages of email marketing for your brand
If you have several databases with quality leads prepared, the most important advantage is that you can impact a global audience.
✓ Email marketing allows you to send completely personalized and segmented messages.
✓ They help in the corporate branding of the company. It is a great tool to work on the brand and raise awareness among subscribers that you exist
✓ As we have mentioned before, email marketing campaigns are the cheapest investment in digital marketing. With just a few dollars, you can reach a very large audience.
✓ Any email campaign offers the possibility of measuring results.
✓ On the other hand, it is a very powerful source of web traffic, that is, it is relatively easy to capture leads, the bad thing is that they will not always be of quality.
✓ Email marketing is one of the most effective ways to attract customers and achieve conversions in the short or medium term.
In summary, conducting an email marketing campaign is the fastest, easiest, and most inexpensive way to reach your audience, create an impact on them and have a positive opinion of your brand.
If you are looking for agencies in Miami to launch your email marketing strategy, get in touch with our team of experts! In Cute Digital Media we have the tools to help you get more subscribers and unleash the full potential of your brand.
