Miami is a city in full growth. Hundreds of businesses are opening every day and the competition for customers is increasing. If your business has a physical location in Miami and you are not taking full advantage of Google Maps then you are missing the opportunity for your potential customers to find you.
Google Maps is not just a map, it’s a powerful tool with which you can make more people find your business in the city. Do you want to know how? Cute Digital Media will tell you the benefits it has for your brand and how you can use it to your advantage to make your business stand out in Miami. Let’s get started!
Let’s start by understanding how it works
Google Maps makes your life easier. If you’re at home and you want a pizza, you’ll immediately go to Google and search for the nearest pizzeria, and in a matter of seconds the algorithm will send you the locations and the best options for you. Then you’ll choose the business that caught your attention and go out in search of the restaurant or simply call for a delivery.
Basically this is how they find your brand on Google Maps, with this tool you can achieve a good web positioning, attract potential customers and find you faster. But… How to get on Google Maps? Well, it’s time to find out
- First, if you want your business to be on Google Maps, you must create a Google Business account.
- Then you must add your business to the application. In case your brand is already registered you just need to claim your domain.
- Do not forget that you must complete the information that Google Maps asks you, we recommend you to be very careful. Check well the address, the name of your business, your website, phone and social networks so that everything matches.
- Finally, verify that your business appears on the map, this way you will be sure that you have included all the data.
If you have not yet put your business on Google Maps, do not wait any longer and get to work, because if you use this tool you can have many benefits, do you want to know what they are? Keep reading!
What are the benefits?
Google Maps not only gives you directions and helps you find the address of your friend’s house, it has many more benefits than you think and in Cute Digital Media we will tell you what they are
- Google Maps puts your business on the map
We already said it, but we repeat it. One advantage of Google Maps is to be on the map, that is, when users enter to search for something related to your business you will reach them faster, because the search engine shows first the locations of Google Maps and what is closer to the user.
2. Show business hours
Imagine you decided to go for the pizza, but first you check its location and if the pizzeria is still open, so you’ll know if you can get there or not. Well, Google Maps not only puts you on the map, but also shows the opening hours of your physical business, so users will know when to ask for your services.
3. What reputation do you want for your business?
After going to the pizzeria, if you liked the delicious food and the incredible service, you won’t hesitate to leave your opinion on your Google Maps profile. Well, these experiences are what make the reputation of your business and thanks to these comments potential customers will know whether to choose your brand or not, because if they see favorable reviews they will not hesitate a single second to go for the product or service you offer. So treat your customer like a king!
4. Show your business content
Google Maps gives you the opportunity to showcase your entire business, so it gives you a profile where you can upload content such as photos, your website, social networks and phone numbers, this way users will not only find your location, but they will be able to see your brand information.
5. SEO Positioning
One strategy to achieve a good SEO positioning is to put your brand on Google Maps, because when users search for a product or service, the search engine will put in the first places the Google map with nearby businesses and the most recommended.
And if you are on the map you will be in the first places of Google, so do not forget to use keywords, have a valuable content and invite your customers to leave reviews about your business, so you will surely be the most recommended.
6. Attract local customers
One of the most important benefits of using Google Maps is that you can quickly reach local customers in Miami, since your business is closer to them and you will always appear on their map. That’s why we will tell you some techniques that will help you have a better local positioning.
- Design an attractive and clear profile. Do not forget to put all the data and valuable content of your business.
- Verify and update your profile information, you may have wrong content or information, which will make it difficult for them to find you.
- Invite your customers to leave reviews, as we have already said, comments are favorable, as they give credibility to your business and will attract potential customers.
7. It makes your business stand out from the competition
If you have managed to get your business 5 stars and good reviews from your customers, then you are already one step ahead of your competition and will appear at the top of Google Maps. Remember that you are not the only brand on the map so you must generate valuable content and excellent service to stand out from the rest.
Do you need help from a professional team and you have your business in Miami? Contact us! We have services like web development, SEO, social media, and more!
