If you want your online store sales to increase you just have to make sure you catch the attention of your potential customers and what better way to achieve this than having the best product photography, so here at Cute Digital Media we will give you 5 tips to take those perfect pictures that will boost the development of your online store.
So don’t wait any longer, go get your camera and become a pro behind the lens.
First, you must define the format of your photos
When you enter an online store, most of the time brands use the strategy of having a single format for all your photos because in this way they manage to make it look uniform, attractive, organized and pleasant content. That’s why there are 3 types of sizes that you should know and use
- Vertical
- Horizontal
- Square
In this case we recommend that you choose the format that best suits your products, that is, if you offer gala dresses, the ideal is to use the vertical size, this way you will show the complete garments and they will be the focal point in the photographs. Also, if you do product photography with a cell phone, these formats will be perfect for the content and design of your online store.
Choose the perfect background colour for your photos
You have to think about every detail for product photography, even the background colors. So here we will give you two options that you can use when taking your photos.
- White background: With this background you will achieve that your photos look brighter and cleaner, this is the most used in photographs for online stores because it makes the products take the total prominence.
- Colored backgrounds: If you do not like the white background and want to risk a little with color, we recommend you to use light or pastel colors, which combine with the tone of the products of your business, this way you will achieve attractive photographs and your online store will attract more potential customers.
Find the best angle to make your products look perfect
When you’re going to take a selfie you look for the best profile, right? The same thing happens when you photograph the products of your business, you should look for the best angle so that they look eye-catching in advertising and in your online store. And to achieve this there are 3 types of angles that will make your content look detailed and attractive.
- 90° angle: These are the famous zenithal or photographs taken from the top, this angle is used for photos of products such as accessories, shoes or clothing.
- 45° angle: This angle is identified because you can see the front and side of the product at the same time, making the real dimension of the object and its details visible.
- 0° angle: are the photos in which you see the objects from the front, this angle is mainly used in products such as wines, beers or perfumes.
Lighting is the key
Lighting is essential in all photography as it makes your products look clear and detailed, so there are two types of lights you can use to illuminate your photos.
- Natural lighting: What better way to illuminate your products than by means of natural light, since this lighting is soft and has a yellow hue that makes the photographs achieve a natural, clear and attractive effect.
- Artificial light: This light is easy to use as it helps to fill shadows and illuminate your photos with more strength, you can take advantage of this lighting to include tones and create environments.
Give a little magic to your photos in editing
After photographing your products, it’s time to give them a magic touch and start editing them, because this way you can fix those details that went wrong, such as lighting, iso and contrast. And to make your photos look totally perfect there are different apps that can help you.
- Lightroom: It is an editing program that is part of the famous Adobe package, this tool is very easy to use, it allows you to select, crop and edit your photos as you want.
- Obscura: This is the most convenient app of all as you can edit from your phone. Obscura allows you to fix those little details of your photos like ISO, lighting and so on.
- Canva: The famous Canva not only helps you edit your photos, but allows you to add design elements and filters to your content, making them look more attractive and eye-catching.
- Vsco: If filters are your thing, this is the ideal application for you, as it has different default editions that will make your photos look perfect without having to handle panels and best of all is that they are subtle and elegant, and ideal for the content of your online store.
If you follow these 5 steps to the letter, we assure you that you will be able to take the best pictures for your online store, so get to work! And if you need the help of a professional, don’t worry, at Cute Digital Media we have videographers, photographers and editors that will make your photos look perfect, contact us and get to know all the services we have for you!
