If you need an attractive website that provides a great user experience, it is time that you consider including some web design trends in your digital marketing strategy that will help you stand out from the rest. Keep in mind that the visual impact that your visitors receive has a notable influence on their decision to follow you periodically, and at the same time, access your products and services. Take a look at these 6 design trends that we propose from Cute Digital Media and decide to optimize your website with style.
Surely you have noticed that web design trends tend to change frequently. In general, designers experiment with innumerable techniques and styles, which manage to visually renew the sites and add a distinctive touch to those who bet on new technical potentialities. In this post we propose interesting trends that help to simplify the user experience, managing to connect with their needs and they, in turn, with our messages.
1. Minimalist and ultra-minimalist navigation
With technological advancement and the increasing use of the mobile phone for Internet browsing, websites are increasingly opting for minimalist design. This offers the user greater accessibility, since the designers order the elements of the web as simple as possible, taking into account the user’s comfort.
Among the advantages to be highlighted is the better use of information through multimedia content. Large-scale photos and videos are a great opportunity to impress users, while using minimal text. The minimalist navigation also allows the user to spend more time looking for the information that interests them, instead of wondering how to do it.
Some designers take minimalism to its finest, so they choose to display only the strictly necessary elements in an ultra-minimalist style. The websites that opt for this style only contain a couple of options with links to their profiles and information on social networks.
2. The use of dark mode and pastel colors
The dark mode is gaining relevance in recent times, since it gives an elegant touch to the web page and in turn, causes less fatigue in the eyes, something favorable for users who remain connected to a mobile device for a long time.
With web design trends such as minimalism and dark mode, colors have the opportunity to grab the spotlight, especially when it comes to warm colors that offer a feeling of calm, and are equally flattering to the eye. These colors are very easy to combine and cause the user to stay longer on your website. Undoubtedly, black along with pastel colors will be the protagonists of this year!
3. 3D images
It is common to frequently display flat images on websites, since they are usually one of the most used visual elements for the transmission of messages.
But if you want to make a difference, you’re in luck! Join those who bet on including 3D digital images, especially because they attract attention to the naked eye and provide such color that it is impossible for them to go unnoticed by any visitor.
Thanks to technological development, design programs are incorporating functionalities for the creation of images in this format, which makes it more accessible, since you will not need a highly trained team to create these new and captivating images.
At the same time, it will not be necessary to allocate more budget than planned to make this dream come true, you just have to ask that they include the use of these images among the optimization or creation actions of your website, included in your marketing strategy.
If you don’t have a strategy, contact us. We are a specialized agency with experience in the design of digital marketing strategies, just what you need to position your business.
4. Typographic expressiveness
Currently, some brands manage to differentiate themselves from the competition by creating their own fonts with which they experience a dynamic effect, visually much more attractive, and through which they transmit their essence and achieve a typeface according to the particularities of their brand.
Imagine how interesting it would be if all the messages you decide to transmit to your audience had the particular stamp of your brand, this would obviously generate immediate recognition and at the same time, an approach of your clients to be interested in what you want to express to them.
This year’s web design trends also invite the combination of various fonts, in order to achieve a messy effect, which also injects a bit of dynamism and personality to the brand. If you add the animated effect to it, the result will be great!
5. Masonry Gallery
If you have an online store or are planning to create one, this is a trend that you should not miss if you want to highlight the products of your brand. It is a style that seeks to take advantage of all spaces and displays images vertically and horizontally.
This type of gallery is very attractive to the eye and offers the site a more modern and innovative image. Surely you have visited Pinterest, this social network offers us a close example of the application of this type of gallery, where you can highlight the images that most interest you on your website.
6. Illustrations
Adding illustrations to your website is a way to personalize it and achieve exclusive images that attract the attention of new users and regular customers.
The illustrations always add a bit of sensitivity and humanism, something very positive in these times, since they generate a sense of harmony. A website with icons or hand-drawn illustrations will connect much better with users. This new style tends to send out positive vibes, and has the ability to brighten up your clients’ day.
Clearly, web design trends are adopting a futuristic style that invites you to experiment with new and more daring designs. Try these proposals and you will see the results in a renewed and totally attractive website. If you need help, contact us. Cute Digital Media can be your strategic ally in managing new content and an attractive image.
